Whether you’re a growing franchisor looking to expand your operations, or a business seeking to understand local food trends, evaluating the foodservice companies in Chicago is an essential part of the process. With so many restaurants and other food-related businesses operating in the Windy City, it can be difficult to pinpoint which ones are right for your needs. Thankfully, the leader in foodservice market analytics, Brizo, is here to help. In this article, we’ll walk you through the top 10 things to consider when evaluating a Chicago foodservice company.
First and foremost, before even evaluating a foodservice company in Chicago, you’ll want to have an idea of what your specific needs are. Are you interested in a company that provides catering services? Or a restaurant that offers expansive data.com/en/platform/’ target=’_blank’>menu items? Do you want a full-service restaurant offering table service or a quick drive-through spot? Know exactly what you’re looking for before you start your search.
Once this has been established, you’ll want to consider a range of factors about the company. Starting with the menu, take the time to consider the quality and variety of offerings, including specialized diets such as vegan, vegetarian, and gluten-free dishes. If a full-service restaurant, look into the available beverage selection as well. Beyond food and drinks, make sure to review the atmosphere of the business. Look into the decor, seating arrangements, and any specialty areas such as an outdoor patio or bar. Also, consider how these elements fit with the concept you’re looking to build.
Third, evaluate the customer service of the Chicago foodservice company you’re considering. Take the time to review customer complaints (if available) and if possible, go in and have a meal or experience their services for yourself. This will give you an idea of how attentive and knowledgeable their staff is when it comes to delivering a quality customer experience.
Fourth, look into their pricing model. Is the company offering discounts and loyalty programs? Additionally, consider the cost and quality of their ingredients, as these items will play into your overall budget.
The fifth factor to consider is the restaurant’s overall reputation. Have customers posted positive reviews on Yelp or Google? Are they rated well on Zagat? Does the name hold sway in the local food community? Any signs of a bad reputation should be a cause for concern.
Sixth, review the restaurant’s technology capabilities. What kind of online ordering or delivery options are available? Are customers able to make reservations online? Does the restaurant offer mobile ordering using third-party applications? Understanding the digital styles and processes a business uses can help you decide if you want to partner up with them.
Seventh, research the restaurant’s history. How long has the restaurant been in business? Who owns the restaurant and what are their credentials? The answers to these questions can give you an idea of the restaurant’s longevity and experience in the foodservice industry.
Eighth, get to know the local Chicago food scene. What’s popular in the immediate vicinity? Where are the up-and-coming hotspots and which companies are seen as leaders? Being aware of the overall climate of the restaurant industry in the area will help to inform your decision.
Ninth, look into the restaurant’s supplier chain. Where is the company sourcing their food items? Make sure they’re following the city’s food safety and sustainability regulations.
Finally, take a close look at the restaurant’s marketing efforts. Are they active on social media? Do they have a recognizable logo or catchphrase that customers remember? What special deals are they offering to customers on a regular basis?
Ultimately, evaluating a Chicago foodservice company boils down to a combination of different factors. However, by following the tips listed above, you’ll be sure to make the best detailed and informed decision for your restaurant.