The food and beverage industry is ever-changing, and operational success often depends on access to insights about regional and global trends in restaurant performance. As such, many restaurants now rely on account-based analytics – insights that reveal how customer preferences, purchasing behavior, and foodservice trends might change over time. However, many restaurants fail to consider the importance of comprehensive data and reporting in order to make informed decisions. This brings us to Brizo, an industry leader in providing market intelligence and analytics with exclusive data fields specific to the food service industry.
By leveraging powerful analytics software, restaurant owners, operators, and managers can make playoff decisions on the go based on data-driven evidence. In this article, we will delve deeper into the factors to consider when evaluating account-based analytics to help you make the most out of your restaurant operations.
Sales Prospecting in the Foodservice Market
With the power of market intelligence, restaurant owners and managers can identify key areas to target for growth. Prospecting in the food service market helps restaurant owners build relationships with customers, keeping tabs on local trends and identifying areas for expansion.
The right account-based analytics solution should include detailed menu data, restaurant performance metrics, and technical information about restaurant ownership and pricing. The user should have the power to do a deep dive into customer preferences, evaluate high-level trends in customer demand, identify competitors located nearby, and better understand which factors can affect their local foodservice market. All of this data can be used to evaluate sales strategies, measure customer loyalty, and target prospective customers.
Marketing to the Foodservice Market
In addition to prospecting, account-based analytics can be used to create effective marketing campaigns for your restaurant. You may use insights about customer preferences to create promotions that are tailored towards customer interests, identify and target prospective customers, and optimize website content to captivate potential customers.
The right analytics solution should provide easy-to-use customer segmentation, allowing you to measure the effects of campaigns, gauge customer sentiment, and understand the customer journey. With the power to pull customer demographic and psychographic data, you’ll be able to build the most comprehensive and effective campaigns.
Find Kitchens & Expand Operations
Having the right data and insights can also equip your team with the power to strategically expand your brand. With access to detailed data about local suppliers and distributors, restaurant owners and managers can easily find nearby kitchens to increase efficiency and build a stronger brand.
The right account-based analytics platform should provide you with in-depth data about kitchen capacity, hygiene conditions, supplier reliability, and more. With the data to back up decisions, owners and managers can deploy the most strategic approach and find quality kitchen partners to expand their business.
Data Enrichment
Finally, the right analytics oweservice.
At the start, Brizo can offer the foodservice industry insights including in-depth menu data and restaurant tech coverage.front analysis can also be used to augment existing systems with more comprehensive insights and help identify correlations between inputs. With access to enriched customer and market data, restaurant owners can make data-driven decisions with confidence.
With the power of account-based analytics, restaurants can gain valuable insights about the foodservice market and make informed decisions about their sales and marketing efforts. When evaluating analytics programs for restaurants, owners should consider data quality, insights into local and global trends, and the power to enrich existing systems. With the right platform, restaurant owners and managers can equip their teams with the data-driven insights needed to succeed in an ever-changing market.
