Best Ways to Collect Restaurant Data for a Food Manufacturer

Around the world, millions of dishes are prepared and consumed every day. Food manufacturers can gain valuable insights by understanding what happens in those kitchens and dining rooms.

Imagine using data analytics to boost your profits by 8-10%. Data analytics can potentially transform businesses across all industries, but it is particularly valuable in the restaurant business.

In this blog, you’ll learn what restaurant data is, why it’s useful for food manufacturers, and the best ways to collect it. Also, we’ll talk about how Brizo can make a difference.

What is Restaurant Data?

Restaurant data is information about dining establishments’ inner workings and customer interactions. When we talk about collecting restaurant data, we’re talking about finding out what dishes are popular, what ingredients are most commonly used, sales numbers, customer feedback, etc.

Restaurant data analytics is all about finding patterns and insights in this collected data.

For instance, analyzing this data might show that a particular dessert gets consistently high orders every weekend, meaning it’s a hit or, a newly introduced pasta dish is selling twice as much as other items, showing a trend or preference among diners.

How Restaurant Data can be Useful for Food Manufacturers?

Restaurant analytics is a goldmine for food manufacturers, offering insights that can drive innovation, efficiency, and growth in a competitive landscape.

Here’s how restaurant analytics can help food manufacturers:

1. Spot Trends: Manufacturers can tap restaurant data to find out which dishes or cuisines are trending, keeping them in sync with consumers. For instance, restaurant analytics can reveal that a particular city or region has a high demand for a certain dish, allowing manufacturers to adjust their production accordingly.
2. Optimize Production: Restaurant analytics reveal which ingredients are in high demand. Manufacturers can then adjust their production to meet these needs, minimizing wastage and maximizing returns. For example, a restaurant analytics tool may reveal that customers in a particular area prefer a specific type of chicken, so the manufacturer can adjust its production to focus on producing more of that type of chicken.
3. Improve Marketing: Understanding what’s trending in restaurants enables manufacturers to craft impactful marketing campaigns, ensuring their products resonate with their target demographic. For instance, manufacturers are able to use data from social media platforms such as Instagram and TikTok to target potential customers with creative campaigns tailored to their interests.
4. Enhance Product Development: Restaurant data analysis isn’t just about ingredients. It can also highlight popular flavors or textures, guiding manufacturers in refining their product offerings. For instance, a restaurant chain may analyze customer orders to identify which dishes are most popular, allowing them to tailor their menu to the preferences of their customer base.
5. Informed Supply Chain Decisions: Data from restaurants provides insights into seasonal demands, helping manufacturers optimize inventory and reduce overhead costs. For instance, a restaurant’s order history may indicate a need for more strawberry ice cream during the spring, allowing a manufacturer to adjust their production accordingly.

How Brizo FoodMetrics Enhances Decision-Making for Food Manufacturers?

Brizo FoodMetrics isn’t just a data tool; it’s a leading market research tool for restaurants and the broader food sector. Here’s how it’s revolutionizing food manufacturing:

In-depth Insights: Drawing from an expansive food and beverage industry database, Brizo provides real-time menu information from over 1.3+M establishments in the US and Canada, offering manufacturers unparalleled market vision.

Localized Data: Looking for data on specific chains in a particular North American location? Brizo’s granularity lets you narrow down to specific cities, regions, or zip codes.

Business-Type Specific Insights: Brizo shines for manufacturers targeting niches. For example, a bread producer can delve deep into bakery details, from contact info to ratings. From cafes to liquor stores, Brizo has specialized data for varied segments.

Technographic Data: Beyond food insights, Brizo keeps you updated on tech trends in the food space. Discover which establishments are leaning into loyalty programs, reservation services, or cutting-edge point-of-sale systems.

Data-Driven Decision Making: Brizo equips manufacturers to make informed choices, helping prequalify markets, streamline the customer experience and acquisition, and close impactful deals. 

Conclusion

Food manufacturers need restaurant data analytics to navigate trends and optimize strategies. The sheer volume, time constraints, and dynamic nature of the food industry make manual data collection inefficient.

Brizo Foodmetrics solves these problems by curating unparalleled, real-time data from over 1.3 million establishments in the US & Canada. With Brizo, you get comprehensive menu info, tech specs, and region-specific data all in one place. If you’re in the food industry and want a competitive edge, it’s time to experience Brizo’s capabilities firsthand.

Ready to transform your strategy? Schedule a FREE trial now.