As the food industry continues to gain momentum, a powerful account-based analytics solution can unlock valuable insights to help restaurant owners, suppliers, and foodservice professionals better understand their markets and create more effective strategies. But with so many options on the market, it can be difficult to select the right solution.
At Brizo, we develop account-based analytics software for the food industry that enables users to easily identify growth opportunities and maximize their sales and marketing potential. In this article, we highlight the top 10 considerations for selecting the best restaurant account-based analytics software.
1. Customizable Functionality
The right account-based analytics software should provide users with the flexibility to effectively tailor their solution to meet their unique goals and objectives. Look for a software that is easily customized and has features such as mirrored search capabilities, mapping options, customizable dimensions and measures, and filtered criteria to create targeted lists and reports.
2. Market Insights and Analysis
Having access to comprehensive market insights and analysis, such as menu data and restaurant tech coverage, can be a game-changer for your business. With the right analytics platform, you can easily obtain insights on industry trends and competitors, helping you identify potential growth opportunities and craft more informed strategies.
3. Sales and Marketing Automation
Save your sales and marketing teams precious time and resources by automating some of their activities. Advanced account-based analytics solutions should provide users with the ability to schedule, measure, and improve their sales and marketing campaigns in an automated fashion.
4. Tools for Sales and Prospecting
Look for a solution that provides tools and insights to help streamline sales and prospecting. With the right analytics platform, you can easily create and track targeted customer lists, acceros, and leads and allow advanced search capabilities within the platform.
5. Cloud-Based Solutions
To get the most out of your account-based analytics software, choose a cloud-based solution that provides users with remote access and back-end support. This way, you can easily share your data and insights with the rest of your team and have access to the latest insights and products.
6. Data Crushes
Gain faster, more comprehensive insights with a solution that provides data crushes as part of its features. With data crushes, your team is able to instantly visualize key trends and correlations, including product performance, customer behaviors, and loyalty trends.
7. Open API
Open APIs make it easy to integrate your account-based analytics software with other platforms, including ERP systems, sales and marketing automation solutions, and more. Make sure your solution includes open APIs, so you can easily access and share the insights you need.
8. Scalability & Integration
Choose a solution that meets the needs of your business today and tomorrow. A scalable platform should include the ability to process massive amounts of data, integrate with multiple data sources, and quickly ingest, enrich, and organize information from multiple sources.
9. Security Standards
Data security should be a top priority when selecting a restaurant account-based analytics software. Look for a solution that complies with industry-standard security protocols and is compliant with the GDPR and other global data security regulations.
Finally, consider how important support is for your success. Select a solution that provides 24/7 support with dedicated customer service professionals that can answer your questions and provide advice and guidance.