It once used to be said that you can never have enough cheese. Now, that phrase is ringing truer more than ever. As consumer preferences change for newer and more adventurous products, the cheese industry has grown by leaps and bounds over the last decade. Consumers’ unique flavor preferences have opened up a whole new sector of cheese food business—the cheeseaholic trend!
If you’re a franchisor looking to expand your locations, tapping into the cheeseaholic trend can help your business grow and reach new heights. Cheeseaholics are passionate about their beloved dairy products and crave brands that excite, surprise, and innovate. The increasing demand for former niche cheese products available in franchised locations presents franchisors with a myriad of opportunities.
Here’s a guide on getting started on the cheeseaholic trend:
Understand the Market
The first step in tapping into the cheeseaholic trend is to gain a comprehensive understanding of the foodservice market. This allows you to identify types of cheese products that are in demand, potential sources, and target audiences.
data is a critical tool for franchisees looking to understand the cheese market. Using foodservice insights can help you to identify trends, potential sources, and target audiences that specifically cater to the cheese trends. For instance, Brizo provides a database of deep foodservice market understandings and offers unique data fields specific to the cheese industry.
Create Unique Cheese Products
The second step is to create unique products that will bring in cheeseaholics and encourage them to frequent your business. Go beyond common processed cheese products and experiment with unique twists to existing products.
Try to create options that have a distinct flavor, texture, and appearance, making them stand out from common cheese products. You should also consider ways to pair cheese items with other food items to create a unique menu item. These menu innovations are sure to pique the interest of cheeseaholics and make them come back for more!
Market Strategically
The third step is to market your cheese products strategically. Cheeseaholics are seeking businesses that innovate and experiment with flavors. As a franchisor, you should leverage digital and traditional marketing platforms to promote unique cheese products. Content marketing, in particular, is useful for helping attract and convert more leads.
Focus on emphasizing that you offer unique flavors and rapid delivery when advertising to cheeseaholics. You can also promote exclusive products that are not available anywhere else. Using a food delivery service can also give you a leg up on your competitors when it comes to getting orders quickly and efficiently delivered.
Develop an Efficient Production System
The fourth step is to develop an efficient production system. With the increasing demand for cheese products, it’s important that you have a well-defined production system that will enable your business to keep up with the demand.
For example, you should consider automating the production process to make sure that production is streamlined and timely. You should also look into investing in more efficient production equipment and eliminating any unnecessary steps in the production process.
Implement a Delivery Network
Last but not least, you have to implement a delivery network to meet the needs of cheeseaholics. Providing a reliable delivery network is key to ensure that your customers receive their orders quickly and on time.
You should also consider partnering up with grocery stores in your area or delivery services to get your products to your customers. It’s important to research the different delivery services and make sure that the one you choose is reliable and can handle the specific needs of your cheese-loving customers.
Making sure that you understand the cheeseaholic trend and implementing the steps mentioned above can help you to tap into this growing cheese market and make your franchise business more successful. The cheese industry is a popular one, and it’s high time for franchisors to take advantage of this opportunity and use it to drive more profit to their business.
