As foodservice has become an integral part of our daily lives, it’s necessary to keep up with the ever-changing trends and cuisines that can help drive franchise expansion. Breakfast trends are no exception, and it’s important for franchisors to consider all aspects when evaluating popular flavors, styles, and dishes to feature on their data.com/en/platform/’ target=’_blank’>menus. With cereal and processed convenience foods dominating the US breakfast market for several decades, the American breakfast scene is only recently showing signs of diversification and exploration into new and more exciting options.
At Brizo, we provide a dashboard with comprehensive data for deeper foodservice market understanding and analysis. With our insights, franchisors can highly target their research and prospecting of the foodservice market with specific fields that are unique to the industry. Our data and insights provide useful ways for franchisors to upscale their operations and pinpoint the local trends that will attract more customers.
In this article, we break down the hottest trends in breakfast across the United States and provide marketing and sales tips for franchisors looking to capitalize on the latest flavors and food scene.
1. Americanized International Dishes
Fusion and international dishes have been gaining a lot of attention and traction in the American food and beverage industry, and breakfast is no exception. From egg-based dishes like shakshuka and egg rolls to plant-based dishes like bibimbap, these international-inspired meals offer a unique flair to menus while still keeping familiar elements like eggs, grains, and an array of flavorful toppings.
Franchisors should consider incorporating dishes like shakshuka and bibimbap to bring new flavors to their menu while keeping it customer-friendly. Enhance toast and bagel dishes with Mediterranean flavors, add egg rolls to omelettes, and mix and match ingredients to create fusion breakfast dishes that will entice new customers.
2. Plant-Based Dishes
Plant-based dishes have been gaining popularity over the past few years, and breakfast is no exception. From smoothie bowls and oatmeal to plant-based yogurt, milk, and granola, customers increasingly demand healthy and flavorful vegan options. Franchisors should add these items and flavors to their menus to enhance their customer appeal and capitalize on the trend.
Not sure which plant-based dishes are best for your establishment? Try adding smoothie bowls and oatmeal to your menu, and experiment with nut milks, plant-based yogurt, and vegan-friendly granolas. You can also consider adding plant-based eggs as an alternative to regular eggs.
3. Unique Toast Toppings and Spreads
Toast has long been a symbol of breakfast culture, yet more and more broilers and diners are now venturing into a new world of providing unique and exceptional toppings and spreads. From savory to sweet, truly innovative restaurants are tapping into the endless possibilities that toast toppings have to offer. Franchisors can capitalize on this trend by experimenting with unique toppings and spreads and combining them with a variety of flavors.
Consider trying unique nut butters, exotic jams, gochujang spreads, roasted fruits, honeycomb, and endless other combinations. You can also mix and match your flavors to craft signature versions of the timeless breakfast classic.
4. Breakfast Wraps and Sandwiches
Breakfast wraps and sandwiches are an easy, portable meal that can be enjoyed any time of the day. Franchisors should look into introducing breakfast-style wraps and sandwiches to their menu, and experiment with different flavors and fillings. You can offer classic egg-and-bacon sandwiches, tacos, wraps with ethnic flavors, and more.
As options for breakfast continue to diversify, customer-centric franchisors should look more into adding these dishes to their menus and innovating with flavors and ingredients to keep up with the trends.
In summary
The breakfast industry is rapidly evolving and adapting to customers changing palates and preferences, and as franchisors strive to stay ahead of the competition, it’s important to use market insights to get a better understanding of all the foodservice trends. By taking advantage of our data and insights, franchisors can easily access up-to-date market analysis and get an edge in their local areas. With the right information and careful planning, franchisors can move forward with confidence and capitalize on the latest breakfast trends to expand their businesses.
