In the competitive marketplace of the foodservice industry, businesses are looking for the edge to establish success and expand their brand. Being able to stay ahead of the game, attain reliable market insights and analyse data for targeted research are imperative for continued progress. For this, Brizo provides a board and diverse set of data to uncover more in-depth foodservice market understanding and analysis.
Brizo gives you access to comprehensive data to assist in all aspects of your business operations. From sales prospecting to competitor research, to marketing and production, our market analytics platform helps you make informed decisions and keeps your business in the know. With its sophisticated level of data science and artificial intelligence, finding detailed industry insights is always timely and up to date.
In particular, our unique data fields specific to the food service industry provide the highest level of information accuracy and granularity. This includes more specific menu data that can help you target consumers and the restaurant tech coverage for an added layer of understanding the marketplace.
Sales Prospecting in the Foodservice Market
The first step in building a secure and successful sales team is providing them with specialized tools. With the knowledge of industry trends and markets, sales teams can quickly identify prospective customers, so they don’t have to manually sift through data or waste time with erroneous leads. Brizo’s features simplify the entire process, offering tailored insights to help you find valuable leads and optimize sales success.
These intelligence reports and prospecting features arm your sales team with market insights so they can focus on what they do best: sell. With better data-driven strategy, businesses can increase their reach and competitive advantage.
Marketing to the Foodservice Market
The Brizo platform provides inquisitive minds with the data they need to optimize their marketing strategies. Analyzing industry trends, utilizing customer segmentation and researching competitor efforts all give your brand an edge. With this valuable information, creating targeted campaigns that convert are easier to do.
Plus, marketing teams can use this data to tailor their strategies in a way that has the greatest impact on their business. This includes finding trends in customer behavior, results from campaigns, and even optimizing digital advertisements. With this detailed level of marketing insights, your business can drive engagement and see improved ROI.
Find Kitchens & Expand Operations
To expand your business operations, finding production facilities and strategic locations are key. Foodservice industry data allows you to make quicker and smarter decisions in areas such as distribution, suppliers, and potential location expansion.
The Brizo platform equips customers with the data to explore the industry, substitute costly market research and even unexplored markets, so they can make the best decisions for enhancing production, increasing efficiency and driving growth. This intelligence also gives businesses a better understanding of the entire value chain, from ingredients, to final output.
Data Enrichment
Companies operating in the foodservice industry can take advantage of Brizo’s data enrichment feature to bolster their systems. With more comprehensive market information accessible, businesses can make decisions with greater confidence.
These data enrichment features include gaining insights into specific segments, such as prices, promotions and retail trends. This advanced level of capability opens up a world of opportunities, from quickly analyzing and reacting to changes in demand, to gaining greater insight into customer preferences.
The Bottom Line
For businesses in the foodservice industry, performance optimization and growth demands sophisticated levels of market analysis and data intelligence.
Brizo can help you better understand the foodservice market, from enriching your customer’s data, to uncovering new opportunities. Combining data science, artificial intelligence and big data analytics, the platform provides you with the competitive edge your business needs.
