If you’re a franchisor looking to expand locations and trying to understand local food trends, then you’ve arrived at the right place. Understanding what’s trending in terms of breakfast can help you make informed decisions and enable to you to capitalize on opportunities to grow your brand and increase sales. Our data here provides insights to the foodservice market to enable more targeted research and prospecting to help you equip your sales team with data-driven insights, as well as marketing to the foodservice market and achieving success with lead conversion.
In the US breakfast has become a meal that has been increasingly diverse in recent years. For example, breakfast has moved beyond cereal and coffee and is now much more heavily influenced by international cuisines, convenience items, shareable plates, indulgent snacks, and on-the-go sandwiches. Savory flavors continue to be popular, with expanded sales of breakfast items like spicy breakfast sandwiches and hash browns.
We’ve identified five trends that franchisors should be aware of when looking to capture a piece of the breakfast market.
1. Ingredient-focused Options
Customers have become much more demanding when it comes to their breakfast items. They’re focused on their health, looking for foods made with simple ingredients that they can easily understand. This trend has caused the demand for non-GMO items, and organic and natural foods to rise dramatically. Restaurants have responded to the shift in consumer demands by introducing ingredients that are simple and health-focused. More customers are starting to care about where their food comes from and how it is grown or prepared, so it is important for franchisors to consider options that are sustainably-sourced when expanding their menu.
2. Care for Kids’ Well-Being
As parents become more mindful of their children’s health, breakfast has become an area of focus. Now, more parents are looking for foods without added sugar, artificial flavors, preservatives, and trans fats. Franchisors should consider featuring breakfast items like granola bars, breakfast sandwiches, and oatmeal that focus on providing healthier options.
3. Vegetarian Isn’t Going Anywhere
Vegetarianism is more popular than ever and is no longer just reserved to vegetarians and vegans. More people are aware of the health benefits of including more plant-based meals in their diets, and this has extended to breakfast as well. There are more vegetarian breakfast items on the market today, offering a variety of flavor profiles and options to appeal to all customers’ tastes.
4. Breakfast is Becoming Mobile
Breakfast on-the-go has always been popular, but 2020 saw consumers become even more mobile-oriented when it comes to the morning meal. Morning meal delivery services are now more popular than ever due to the pandemic, and this trend has been supported by changes in consumer behavior. We’re now seeing more customers ordering breakfast items to go and those items are marketed to meet the needs of people who are on-the-go or have limited time.
5. Let’s Get Creative
Consumers are now looking for unique and creative breakfast items that stand out from the pack. From breakfast burritos to creative pancakes, the breakfast food market is full of possibilities that are sure to get customers excited. Franchisors can use this trend to their advantage by creating new and inventive breakfast items that give customers a reason to come back for more.
Understanding what’s trending in terms of breakfast can enable franchisors to capitalize on opportunities to grow their brand and increase sales. As the meal shifts away from traditional items like cereal and coffee and becomes more influenced by international cuisines, convenience items, shareable plates, indulgent snacks, and on-the-go sandwiches, there are plenty of avenues for franchisors to explore when it comes to ensuring their breakfast menu resonates with customers.
With Brizo’s data, you can gain the insights necessary for a deeper understanding of the foodservice market. Whether you’re looking to equip your sales team with data-driven insights, position your brand for marketing success, or streamline operations, Brizo can provide the comprehensive insights you need to succeed in the foodservice market.
