With an ever-evolving foodservice market, staying on top of emerging trends in the industry is imperative to success. Foodservice operators need to stay informed of the trends that matter most to their consumers in order to ensure the continued success of their business. One area that has seen a recent spike in consumer demand is breakfast trends. With restaurants and other foodservice operators looking for innovative new ways to satisfy customers’ cravings, it’s crucial that they understand the trends that are driving breakfast sales in the foodservice market.
Brizo is a data-driven platform that provides insights into the foodservice market, specifically in the areas of menu and restaurant technology. By tapping into our data, foodservice operators can better equip their sales team and develop data-driven strategies to market to the foodservice market. Moreover, with our data enrichment capabilities, foodservice operators are able to make more informed decisions when it comes to expanding their operations.
One of the main elements that have driven breakfast trend growth in the foodservice market is the consumer demand for unique ingredients and dishes. Consumers are always looking for variety when it comes to breakfast items. Coffee shops are one area where this trend is particularly noticeable. Chains such as Starbucks and Dunkin’ Donuts are continually looking for ways to innovate their menu offerings and as a result, customers have become accustomed to seeing different breakfast options.
Menu items such as egg sandwiches and breakfast tacos have become commonplace, as have savory breakfast bowls and breakfast burritos. It’s becoming increasingly popular to add unique ingredients and condiments to these items such as feta cheese, smoked salmon, and green chilies. By utilizing the insights from Brizo, foodservice operators can stay ahead of the trends and capitalize on this consumer demand.
In addition to the growth in unique ingredients and menu items in breakfast items, there has also been a shift in when people are having breakfast. Consumers are increasingly more likely to enjoy a leisurely breakfast either on their way to work, at a cafe, or even at home. This has resulted in an increase in sales for foodservice operators that offer convenient take-out breakfast options, such as grab-and-go breakfast sandwiches.
Another popular trend in the foodservice market is the inclusion of health-conscious items on breakfast menus. Consumers are increasingly more health-conscious and conscious of the ingredients and sourcing practices of the food they purchase. Restaurants and other foodservice operators are responding to this demand by offering more items containing organic or locally sourced ingredients. By tapping into the data from Brizo, restaurants and other foodservice operators can better understand the consumer demand for health-conscious breakfast items and adjust their menu offering to capitalize on this trend.
By leveraging the data-driven insights from Brizo, foodservice operators can better understand the breakfast trends in the foodservice market, refine their menu offering for greater success, and capitalize on consumer demand. The ability to accurately track and understand the dynamics of the foodservice market can be the difference that sets foodservice operators apart.
