Unveiling Frequently Asked Questions Around Trends in Convenience Stores
Understanding convenience store trends can provide many advantages to businesses in the food industry, such as a foodservice provider, marketer, manufacturer, and distributor. These insights can enable those in the industry to gain a competitive edge, plan effectively for the future, and successfully optimize operations.
At Brizo, we have an expansive set of data that allows for unique research of the food service industry. We provide sales prospecting insights, marketing intelligence, and production expansion data to enable operations in the foodservice market to succeed. This article will focus on frequently asked questions (FAQs) related to trends in convenience stores and the types of data-driven insights that can be obtained from our platform.
What is the state of convenience stores in the United States?
The U.S. convenience store industry is expected to reach $651.5 billion in 2021, driven by higher consumer demand for convenience, food, and fuel. Over the past few years, convenience stores have seen a shift in consumer preference from traditional items to food and meals. The convenience store landscape has also been growing, with over 157,000 convenience stores throughout the United States.
What types of trends can I expect to see in the convenience store industry?
The most significant trends in the convenience store industry include the rise of foodservice, digital expansion, expanded loyalty programs, and increased convenience.
Foodservice is an increasingly important factor in the convenience store industry and is expected to continue to rise. In particular, hot food and fresh-prepared foods have become popular among convenience store customers, resulting in a rapid growth in sales of these items.Digital expansion is also a trend that is transforming the convenience store industry. Technology is allowing convenience stores to offer features like digital loyalty programs, online ordering, and mobile payments. This provides customers with more convenience and access to products, resulting in improved customer experience.
The increased demand for convenience also means that convenience stores are expanding their loyalty programs to provide more benefits and discounts to their customers. Finally, convenience store operations are being improved through the introduction of new technologies like order-ahead apps and automated checkout systems.
How can data insights help inform my decisions about where I expand my convenience store?
Foodservice market insights can help inform where you expand your convenience store business. We have data fields custom tailored to the foodservice industry, which can help you make informed decisions. Our data includes in-depth menu data and restaurant technology coverage, sales and marketing intelligence, data enrichment, and competitive intelligence. Armed with this data, you can make well-informed decisions about where to expand your convenience store.
Our market analytics platform can be used for sales prospecting, competitor research, and marketing campaigns. With our analytics platform, you can identify the best areas and customer segments to target, evaluate pricing data, and assess brand affinity. This can help you understand the areas that are under- or over-served, allowing you to make the best decisions about where to expand your convenience store.
What opportunities exist for restaurant technology providers in the convenience store industry?
There are a number of opportunities for restaurant technology providers in the convenience store industry, such as digital loyalty programs, online ordering and mobile payments, order-ahead apps, automated checkout systems, review platforms, and more. These advancements are all beneficial for customers, as they provide improved convenience and access to products.
For restaurant technology providers, these types of advancements help attract more customers, improve loyalty and retention, and build customer trust. Additionally, they can provide data-driven insights to help restaurants improve their operations.
