Foodservice franchisors today are constantly looking for ways to expand their business and stay ahead of the competition. But no franchisor should start the expansion process without first understanding the trends in the food service market – especially the dessert market.
That’s why we’ve compiled a comprehensive guide to evaluating and understanding dessert trends in the U.S. foodservice market. This guide will equip you with the data-driven insights and knowledge needed to make informed decisions and attract, convert, and close more prospects. Here’s a quick look at some of the topics covered:
Evaluating & Understanding Dessert Trends
Evaluating and understanding dessert trends is critical to expanding in the foodservice market, as it helps you determine which dessert items may be most popular in a certain area. To start evaluating and understanding dessert trends, you must first gather data on the most popular desserts in the area. Brizo’s board of data and analytics can provide key insights into the foodservice market, including in-depth menu data and restaurant tech coverage.
The data can be filtered and organized to pinpoint the exact desserts that are trending in a certain area. Additionally, this data can be enriched, allowing you to make more informed decisions and gain an understanding of the larger food service market.
Marketing to the Foodservice Market
Once you have gathered and organized data on the desserts that are most popular in a certain market, you can use this knowledge to inform your marketing efforts. By understanding the desserts that attract the most attention, you can create targeted campaigns that will draw the eyes of potential franchisees to your business.
You can also use this data to convert and close more leads, as you’ll have an understanding of the exact food items that spark the most interest. As such, your marketing efforts will be tailored to a specific audience, and you’ll be able to pinpoint potential franchisees that are interested in the desserts you offer.
Find Kitchens & Expand Operations
Finally, once you have an understanding of the dessert trends in the market, you can use data from Brizo to prioritize and streamline production innovation. With the insights into the foodservice market, you’ll be able to decide which desserts to create and which areas will be the most profitable. As such, you’ll be able to expand operations and efficiently create new desserts.
With this understanding of the desserts that are most popular in the market, you can continue to stay ahead of the competition and bring the most delicious desserts to the table – something that all franchise owners strive for.
