With data evolving to meet the needs of restaurant-owners and customers alike, data-driven decisions have taken the lead in the food service industry, prompting food supply makers and restaurant owners alike to make more informed decisions. The innovations of the industry have seen the introduction of many food trends, both regional and global, over the years. Now, given that the start of 2023 is just around the corner, it is time to assess the upcoming season’s trends.
At Brizo, we are dedicated to providing in-depth insights into the food service market, from menu data and restaurant tech coverage to sales and marketing prospecting. Our analysis is conducted using industry-specific fields, giving customers a unique understanding of the different trends in the industry. In this article, we take a closer look at the summer of 2023 and evaluate its various seasonal advantages and drawbacks from the perspective of food service suppliers.
The summer of 2023 is likely to be busy as the hospitality industry will look to make up for the losses it faced during the pandemic. Many street food vendors and restaurant suppliers are also gearing up to take advantage of the expected demand. This means that the overall demand for ingredients and supplies is expected to be higher than before. This could create an opportunity for food service suppliers to earn profits from the higher margins they would be able to command due to the increased demand.
However, it would do well for food suppliers to keep in mind that along with the higher demand, the prices of ingredients are sure to be higher as well. This could cause a strain on the supplier’s supply-chain, resulting in higher costs overall. To counter such a situation, analysis of data and market trends are key to predicting cost-efficient solutions. Understanding a customer’s menu data can provide valuable insight into their decision making. Additionally, identifying the varying demands across regions and sectors allow food suppliers to stay ahead of the trends and offer customers what they specifically require, which in turn could provide better returns.
Another important trend to watch for in the summer of 2023 is the introduction of food delivery through technology. With consumer demand for convenience growing, restaurants need to adjust their strategies to cater to the needs of customers without compromising on quality. This could lead to restaurant suppliers having to invest in various restaurant technologies, such as start-up meal solutions that have gained traction in recent months, or adapting to the growing popularity of mobile ordering systems. For restaurant suppliers, the introduction of such technologies holds potential to strengthen their customer relations and increase demand.
The summer of 2023 may also be the time to capitalize on the vegan and plant-based trends that are gaining huge traction in the industry. With the restrictions imposed on food choices by the lockdown, vegan and plant-based diets have become more prevalent in many countries. Restaurant owners need to be prepared to meet the changing customer requirement. Suppliers can help increase their customers’ profit strategies by providing them with the ingredients they need for vegan and plant-based dishes, as well as offering advice on the trending options and menu items.
While the summer of 2023 may present a great opportunity for food service suppliers to benefit from higher demand, it pays to be prepared for the higher costs that are associated with the higher demand. Analysis of customer menu data and trends across regions and sectors will be key in helping to make cost-effective decisions. Furthermore, the introduction of restaurant technologies and vegan and plant-based trends could also lead to restaurant suppliers making a larger profit.
