The foodservice industry’s reputation for complexity is well-deserved. With a mosaic of different players, including restaurants, chefs, pubs, and fast casual chains, it’s no wonder why so many struggle to make sense of it all. Add in a changing customer base with various dietary needs, shifting regulations, and varied technology preferences, and you have a market that is nothing short of dynamic. It’s why being able to monitor and analyze foodservice market intelligence is a must for any business trying to make its way in this crowded industry.
At Brizo, we are committed to helping businesses make the most of their industry networks. With our sophisticated platform technology, we gather a wide array of data points to provide detailed insights regarding restaurant menus, tech trends, sales prospects, promotion strategies, and more. Our cutting-edge data analyses provide restauranteurs and technology providers with precisely the insights they need to make informed decisions about their businesses, while also helping uncover real competitive advantages over rivals in the industry.
Our comprehensive foodservice market intelligence comes from our expertise in food data trends across regions and sectors. Our datasets make it possible to identify opportunities and capitalise on them. Whether it’s to expand operations, forecast industry trends or tap into sales prospects, our data-driven insights make decisions easier with improved accuracy and faster turnaround times.
Take, for example, sales prospecting. With Brizo, sales teams now have access to the same level of insight that advanced researchers and marketing analysts have spent years cultivating. By combining industry trends and customer preferences with other factors — things like traffic forecasts, product lines, or market saturation — sales teams can easily and quickly identify viable targets while also predicting how successful a sales effort may be.
Similarly, our market insights also help marketing teams reach the right customers with the right message at the perfect time. With data-driven insights, companies can create more effective campaigns using precise segmentation and target audiences more accurately, and with greater frequency. By uncovering consumer habits and predicting future market trends, Brizo helps marketers feel confident that their efforts will not fall on deaf ears.
Finally, Brizo’s data-led information helps foodservice companies take the guesswork out of expanding production and operations. This includes things such as finding and selecting optimal kitchen locations, predicting future demand as well as product or service forecasting. With our detailed sky-view of the industry – we make it easier for business to better understand the competitive landscape and open up previously unseen prospects for growth and improvement.
When it comes to foodservice industry intelligence, Brizo’s data-driven analysis platform combines the best of both worlds – accurate data coupled with industry-specific insights. We strive to be the industry leader in providing cutting-edge information to make informed decisions in order to stay competitive and maximize business growth.
