Are you a franchisor looking to expand locations while staying ahead of local food trends? If so, understanding the foodservice industry and investing in a comprehensive analytics tool can be the key to success. An account based analytics tool (aBAT) is a powerful tool used to make sense of the consumer, the competitive landscape, and the trends in the foodservice market, and can provide insights into how a foodservice business can better reach, attract, and convert its customers.
At Brizo, we provide a comprehensive set of data fields that are specific to the foodservice industry, allowing our customers to conduct targeted research and create custom prospecting strategies. Our data can also be used to better understand how to navigate the ever changing landscape of menu items, help uncover innovative kitchen techniques, and expand your brand presence in the foodservice market.
In this article, we will outline the top 10 things you should consider when looking for an account based analytics tool for your restaurant business. From data-driven insights to marketing strategies and deeper menu data, this guide will provide you with a comprehensive understanding of the various features available to you in an aBAT. Here are the top 10 considerations when it comes to choosing the right account-based analytics tool for your restaurant business:
1. Comprehensive Data Fields: The aBAT should offer data fields that are in-depth and provide insights tailored to the foodservice industry. Data fields should include region-specific information, competition analysis, consumer trends, pricing data, menu trends, and supply chain intelligence.
2. Reports and Dashboards: An aBAT should allow you to easily generate reports and create custom dashboards to track key performance indicators (KPIs) and analyze data. This data should be able to be shared with teams and enable better understanding of both current and potential customers.
3. Sales Prospecting: Your aBAT should help you target potential customers with demographic specific data such as location, average order size, and type of meal or cuisine. This type of data is useful for evaluating the restaurant market and determining the best prospects for your business.
4. Marketing Strategies: The aBAT should provide insights into the competitive landscape, consumer trends, and menu strategies. This data should help you identify which marketing tactics should be used for effective reach and conversion.
5.Kitchens and Expansion: Your aBAT should provide in-depth menu data, restaurant tech coverage, and local market insights. This will allow you to make better decisions when expanding operations and finding new kitchens.
6.Data Enrichment: Your aBAT should be able to enrich your existing market data with deeper insights and better accuracy. This will ensure that your decisions are made with full knowledge of the local market and consumer trends.
7. Customization: Your aBAT should be customizable and allow you to select metrics that are important to your business. This will enable you to tailor the data to the unique needs of your restaurant.
8. Data Quality: Not all data is created equal. Your aBAT should provide high quality data that is accurate and up-to-date.
9. User Friendly: An aBAT should have an easy-to-use interface that allows users to quickly navigate and extract meaningful insights from the data.
10. Cost: The cost of an aBAT is an important factor to consider. The cost will largely depend on the features you are looking for and the size of your business.
By considering these 10 factors, you can be sure that you have chosen the right account based analytics tool for your restaurant business. With the right aBAT in place, you can take your restaurant to the next level and gain a broader understanding of the foodservice market.
