If you’re managing a franchise and looking to expand your locations, you must have a thorough understanding of the local food trends to be successful. This requires extensive research and analysis to gain insight into the ever-evolving foodservice market. Fortunately, there are account based analytics apps such as Brizo that provide a broad and diverse set of data to help you gain such insights.
Account based analytics apps, such as Brizo, allow for highly targeted research and prospecting of the foodservice market as they provide unique data fields specific to the foodservice industry. Demographic data, restaurant marketing data, menu information, location data, and more are presented in easy to understand visual formats and allow you to dig deep into trends and insights. In addition, they provide valuable market insights and sales prospecting capabilities to help you build an effective marketing strategy, attract, convert, and close more leads, and equip your sales team with data-driven insights.
Account based analytics apps also help you to find the right kitchens and streamline production, innovation, and brand expansion. The data enrichments they provide allow for more comprehensive market insights that help you make smarter, data-driven decisions. Ultimately, account based analytics apps are an essential resource for restaurants aiming to expand and better understand the foodservice market.
In this guide, we’ll discuss in-depth several key features that account based analytics apps offer, such as:
Data Dimensions: Account based analytics apps are designed to provide unique data fields specific to the foodservice industry. This valuable information enables you to gain a better understanding of local markets and prospects and make more informed decisions.
Sales Prospecting: With access to high-level market insights, prospecting has become easier than ever. Account based analytics apps provide powerful quantitative and qualitative insights that you can use to help your sales team close more deals.
Marketing to the Foodservice Market: With valuable data on the foodservice landscape, account based analytics apps make it easy to target potential customers and create an effective marketing strategy for success.
Find Kitchens & Expand Operations: Streamline production and innovation and strategically expand your brand with valuable foodservice market intelligence. The insights provided by account based analytics apps help you to make decisions with confidence and expand operations.
Data Enrichment: Enhance your systems with more comprehensive market insights with the help of account based analytics apps. They provide data enrichment capabilities to help you gain a better understanding of the foodservice industry.
Data Dimensions
Account based analytics apps provide a wide range of data dimensions specific to the foodservice industry. These include demographic data, restaurant marketing data, menu information, location data, and more. By leveraging this information you can easily spot trends and uncover insights to make more informed decisions.
For example, if you’re looking to expand your home delivery operations, you can use the data dimensions provided by account based analytics apps to learn what the local foodservice market looks like. You can easily identify popular local dishes, price points, and ingredients being used. This data is incredibly valuable and allows you to make smart decisions about the best way to move forward with your operations.
Sales Prospecting
Account based analytics apps provide powerful sales prospecting capabilities that you can leverage to give your sales team a competitive edge. By having access to data on the foodservice landscape, you can target prospects more effectively and save time on the overall process.
For instance, the data provided by these analytics apps allows you to identify restaurant owners with similar preferences to your own. This makes it easy to then find opportunities to target those owners and convert them into paying customers. In addition, it enables you to benchmark against competitors and develop better sales strategies.
Marketing to the Foodservice Market
Data-driven insights are instrumental in attracting, converting, and closing leads in the foodservice market. Account based analytics apps provide detailed industry insights to help you build an effective marketing strategy. You can easily understand consumer preferences, identify customer needs, and find out what the competition is doing.
For example, with this data you can create personalized campaigns that target customers with the right message at the right time. This can help you convert more prospects into leads and increase your overall ROI.
Find Kitchens & Expand Operations
Account based analytics apps provide valuable data and insights to help you streamline production, spread innovations, and strategically expand your brand in the foodservice market. This data allows you to identify ideal locations for your expansion, which maximizes return on investment and increases operational efficiency.
Moreover, these analytics apps enable you to get a better understanding of operational costs, local supply chains, the local market, customer trends, and more. All of this data helps you make decisions with increased confidence and optimize your operations for maximum growth.
Data Enrichment
Data enrichment features of account based analytics apps enable you to better integrate the data into your systems and make more informed decisions. With consistent and accurate data, you can gain a deeper understanding of industry trends and make more reliable predictions.
Additionally, data enrichment technologies allow you to identify insights that may otherwise be missed. By leveraging actionable insights, you can increase productivity and gain a competitive edge.
Final considerations
Account based analytics apps are invaluable resources for restaurants looking to expand and gain a comprehensive understanding of the foodservice industry. With powerful data insights and detailed analysis, these apps enable you to make decisions with confidence and drive results.
Now that you know about the key features of account based analytics apps, you’re well on your way to expanding and improving your restaurant operations. Through this guide, we hope you have gained an understanding of the benefits these apps offer and will use them to take your business to the next level.
