When franchisors want to expand their business, understanding and staying abreast of the foodservice market is critical. To that end, tools such as Brizo provide a unique data set with which to delve deeper into the foodservice industry. Its data offers highly targeted market research and gives insight into menu offerings, restaurant technology and more. With these tools comes the opportunity to market, prospect and find kitchens, as well as to enhance operations and systems. Here we provide a guide to understanding and evaluating leader foodservice software to help franchisors maximize their operations.
Sales Prospecting in the Foodservice Market
Part of understanding and evaluating leader foodservice software is the ability to equip the sales team with data-driven insights and analytics. With better understanding of the foodservice marketplace, sales staff gain the ability to make the most of lead generation solutions. Real-time data from Brizo can help franchisors make more informed decisions that help to secure higher revenues and growth.
Marketing to the Foodservice Market
Data-led industry insights also help with marketing, as franchisors can attract, convert and close more leads when armed with the understanding a leader software like Brizo provides. With more detailed, up-to-date information and insight into customer and competitor behavior, franchisors can leverage their assets in the best and most effective manner.
Find Kitchens & Expand Operations
Foodservice market intelligence can also help with the production, innovation and strategic expansion of a brand. With tangible, strategic insights into the culture and regional effects, as well as menu trends and changes, franchisors can find the kitchens and procedures that help them strengthen their business.
Finally, one of the most important aspects of understanding and evaluating leader foodservice software is the data enriched systems that result from it. Having confidence in decisions that are made with more comprehensive market insights are often the difference between a stagnation and growth. In the fast-paced world of the foodservice industry, leveraging accurate and credible data sources is key to success.