The foodservice market is an incredibly diverse and ever-evolving chessboard of restaurants, cafés, bars, and more. In order to keep up with the trends, it’s absolutely essential for restaurants and foodservice marketers to understand the current landscape of their industry. Identifying industry trends, understanding the competitive landscape, and making informed strategic decisions are all essential to gaining an edge.
This is where restaurant PR analytics apps come in. Technology provides an invaluable tool for researching food data trends across regions and sectors, and in positions that need to offer a wide variety of insights into the foodservice industry. This article explores the many ways in which restaurants and foodservice marketers can leverage restaurant PR analytics apps to propel their business forward.
Sales Prospecting
Sales backbones of any business and restaurant PR analytics apps enable efficient and effective sales prospecting. Whether it’s upselling to existing customers, exploring new opportunities, or pitted against your competitors, knowing who your customers are and what they want from your business is essential.
Tools like Brizo with their built-in sales prospecting feature enables restaurants to get a detailed look at their target market and create highly detailed customer categories. You can track customer activity in real-time, target new segment based on specific criteria and view key sales metrics like conversions and sales volume on a daily basis.
Marketing to the Foodservice Market
Foodservice marketers are always looking for better ways to reach their target audience. With the competitive nature of the foodservice industry, it’s essential to have a comprehensive marketing strategy that allows you to tailor your messaging and offerings precisely.
Tools like Brizo allow you to dive deep into the foodservice marketing data with filters and algorithms that make it easier to identify key trends and customer profiles. You can search customers and locations based on criteria like buying habits, menu preferences, and ingredients. Additionally, you can use the app to monitor data for the foodservice market, see how customers interact with your product and overall brand.
Find Kitchens & Expand Operations
Expanding operations and finding reliable kitchens is a key factor for keeping your restaurant ahead of the competition. Restaurant PR analytics apps make it easier to identify growth opportunities by gaining insights into areas with high competition, local tastes, and average spending.
This allows you to quickly map out new locations, access global kitchen inventories to compare pricing, and scale production facilities and personnel based on the needs of the business. Additionally, you can use the app to connect to local suppliers, strengthen food safety compliance, and create new product launches.
Data Enrichment
Technology provides unparalleled access to data both public and proprietary. Data enrichment makes it easier to fill in the gaps in your data set by cross-referencing various sources to create an all-encompassing report.
Brizo allows you to integrate data from multiple sources and bring together data from public, proprietary, and all of your internal sources. The data is then enriched with industry-leading analytics to provide a detailed insight into the market and better inform your decisions.
The core message
Whether you’re a restaurant looking to expand operations or a foodservice marketer looking to gain an edge on the competition, restaurant PR analytics apps provide the insights necessary to make smarter decisions. From sales prospecting and competitive intelligence to marketing and data enrichment, these apps provide a comprehensive view of the foodservice industry that can be used to propel your business forward.
