In the food service and manufacturing industry, data providers must be prepared to navigate the uncharted and ever-evolving landscape of data-driven insights. From sales prospecting to competitor research, customers rely on a well-informed and effective communication and understanding of the different sources of data available to them.
In today’s digital-first economy, restaurants around the world are leveraging technology to their advantage to better understand their customer data and stay competitive. With restaurant tech becoming increasingly important, it is important to have access to comprehensive and dependable data insights to make decisions with confidence. With the help of tactical data-driven insights, restaurants can optimize their strategies and make well-informed decisions to better manage their operations.
That is where Brizo comes into play. Brizo is a market analytics platform built to provide comprehensive and meaningful restaurant data insights that allow users to compare different sources of data and get a holistic view of their market. By relying on the power of big data and artificial intelligence, Brizo’s market analytics platform provides deep insights to support operational decisions and drive sales prospects forward.
In this guide, we’ll be exploring different aspects of evaluating and understanding restaurant sales data, from sales prospecting to market intelligence to competitive research, and all points in between.
Sales Prospecting
Sales prospecting is one of the most essential aspects of a successful sales strategy. With the right kind of data and insights into restaurant performance and market trends, sales teams can develop effective prospects and target potential customers with precision. With Brizo, sales teams can stay up-to-date on market trends and use insights to make data-driven decisions. Brizo’s proprietary data and insights into the restaurant industry, including menu trends and operations practices, allow sales teams to craft highly-targeted campaigns and acquire leads quickly.
Competitive Intelligence & Market Trends
Competitive intelligence is one of the most effective ways for restaurant owners to gain a competitive edge in their markets. With insights into the multitude of industry players that might be operating in the same area as you, a better understanding of the competitive landscape ensures that you are informed of the best way to strategically expand your brand. Brizo’s platform provides users with an in-depth understanding of the latest trends, giving users the intelligence to anticipate the next move of their competition and stay ahead of the competition.
Menu Data & Restaurant Tech Coverage
Menu data and restaurant tech coverage are some of the most important sources of restaurant insights. With access to such data, users can easily determine which menu items are performing the best in specific regions and develop a comprehensive understanding of the total market. Brizo’s proprietary data provides users with various data points, including pricing, ingredients, recipe mix, and special dietary and allergen data, allowing users to understand the customer base, anticipate customer demand, and better manage their operations.
Data Enrichment
Data enrichment is a powerful tool for restaurant owners to gain an even deeper understanding of their customer base and optimize their operations. With Brizo’s data enrichment capabilities, users can gain access to real-time information about their customers to better target customer segments, discover trends in customer behavior, and deliver a more personalized customer service experience.
Kitchen Expansion & Production Innovation
With an in-depth understanding of the foodservice market, restaurant technology providers can also help to streamline kitchen production, expand their operations, and other strategic initiatives. Brizo’s data-driven insights and analytics can provide users with the deep market insights they need to make informed decisions and confidently grow their operations.
