With many franchisors looking to expand their locations, it’s important to first understand the local food trends within a region before making any investments or commitments. Not only should a franchisor have a strong understanding of the overall market within a specific region, but they should also have insights into the actual marketplace in terms of data.com/en/platform/’ target=’_blank’>menu trends, restaurant tech, and tap into various levels of sales data. Typically, it can be a difficult task to analyze and collect market data to gain useful insights. That’s why Brizo, a leader in foodservice market insight, has made it even easier to evaluate market trends by providing a board and diverse set of data to deeper analyze and dissect.
This comprehensive guide will provide an overview of the benefits of working with Brizo and how their data can help your business quickly identify up-and-coming trends within the foodservice industry. Additionally, learn how our data can help you to get started in sales prospecting, gain marketing insights, discover kitchens, expand operations, and clean and enrich existing data.
Benefits of Brizo’s Foodservice Market Data
When it comes to evaluating market trends within the foodservice industry it can be daunting. Factors such as population size, mobility, pricing, specific cuisine preferences, weather, and many other elements can all have an influence on the type of market you’re looking to enter. However, with Brizo, you are equipped with an endless source of insights and analytics that are constantly updated to make sure you have the most accurate data to make sound decisions.
Some of the key benefits to the data Brizo provides includes in-depth menu data and restaurant tech coverage. With menu data, you’ll be able to quickly identify and research different types of food such as organic options, food that is currently trending or if certain ingredients are on menus at locally owned restaurants. As for restaurant tech coverage, you’ll be able to access data about which restaurants offer technology-driven services for their customers, such as automated ordering kiosks or digital menu boards. This type of data can offer personalized insights and help determine if a certain market is making changes to improve customer experience, all of which can make the decision process easier.
Sales Prospecting
With high quality data and insights, it can equip your sales team with data-driven insights and analytics. Not only can it give them visibility into active prospects, but it can also provide insight into location characteristics of where an ideal prospect might be located. This type of information can expedite the sales process and narrow down prospects based on certain requirements to quickly identify and develop a strong sales pipeline.
Marketing Insights
Deploying a successful marketing campaign for foodservice isn’t always a straightforward endeavor. To really succeed in this arena, marketers need to be well informed about the industry, including emerging trends. Brezo’s data can provide marketing teams with valuable market insights to understand the competitive landscape and the types of promotional activities that have been successful and the ones that have not. Armed with the knowledge, they are in a better position to adjust and strategize a more successful campaign to attract, convert and close more leads.
Find Kitchens and Expand Operations
Having a vast understanding of the market does not benefit your business if you can’t take action in deploying a working restaurant. Utilizing Breezo’s data to thoroughly research and compare locations that might make for a good restaurant is a great first step in the process. It will not only reduce the time associated in scouting locations, but it can also uncover potential opportunities by streamlining production innovation and strategically expand your brand. When it comes to understanding which types of options may be ideal for expansion, data from Breezo can provide insights into key market indicators such as population size,earnings per household, the age of the population and other demographic information.
Data Enrichment
For any business owner, being able to make sound decisions backed up by facts is extremely important. Brizo’s data allows for data enrichment, which essentially enhances your current systems with more comprehensive market insights. With high-quality data, businesses have the confidence they need to make the right decisions.
