Research is instrumental in helping foodservice companies understand the local market and make informed decisions when expanding operations or creating new products. But for many industry professionals, a comprehensive understanding of foodservice research is hard to come by.
At Brizo, we have developed a board and diverse set of data to provide deeper insights into the foodservice market. With our data, you can access highly targeted research and prospecting of the foodservice market with custom fields specific to the industry. Our insights include in-depth information on menu data, restaurant tech, and more, to ensure a comprehensive analysis of the market.
This article is designed to give franchisors an overview of how to get the most out of Brizo’s foodservice data to understand and evaluate the local food service landscape. We will cover the following topics:
1. Sales Prospecting in the Foodservice Market
2. Marketing to the Foodservice Market
3. Finding Kitchens & Expanding Operations
4. Data Enrichment
By the end of this guide, you will have a better grasp of how to use foodservice research for finding new prospects, effectively marketing your business, and using more comprehensive data to make better decisions.
## Sales Prospecting in the Foodservice Market
Sales prospecting is the practice of finding potential customers and determining their qualification for conversion. For those in the foodservice market, sales prospecting provides an opportunity to assess the needs of potential customers in order to identify the best approach to meeting those needs.
When prospecting, there are three key elements that need to be taken into account:
1. The customer’s needs
2. The services you can offer
3. Your ability to fulfil the customer’s needs
Using a custom-built set of data fields, Brizo provides target customers with precise prospects and qualified leads. With our database, you can evaluate customer profiles and filter out irrelevant prospects to focus only on those most likely to be interested in your services.
Additionally, you can access detailed market intelligence and analytics to give you a bird’s eye view of the local market. Doing so gives you the chance to evaluate how a customer’s needs interact with current market trends and develop a tailored selling strategy.
## Marketing to the Foodservice Market
No matter the service or product, effective and strategic marketing will help your foodservice business stand out from the competition. Understanding the data and research within foodservice allows you to focus on the customers most likely to need your service and target them with campaigns suitable to their needs.
At Brizo, we can provide in-depth data points on your prospects. Using this data, you can build sophisticated customer segmentations and push tailored promotions to them. Our insights inform of local market activity and allows you to develop attractive campaigns that respond to the needs of your target customers at any given time.
If you’re feeling overwhelmed by the prospect of marketing and find yourself at a loss for where to begin, consider looking to existing customers for guidance. With Brizo, you can obtain information about customers that are already using your services – including their past orders and potential upgrades. Utilizing this intel, you can more easily develop effective campaigns that will appeal to current and potential customers alike.
## Finding Kitchens & Expanding Operations
Streamlining operations and expanding your business’s coverage is essential to remaining profitable. Brizo can provide insight into exactly where and how to expand. Our data is populated with information on potential locations, kitchens, and suppliers for foodservice businesses looking to grow.
Our data set can be filtered according to local competition, transport links, and other relevant criteria. We can also help you understand the niche potential of certain local markets. This allows you to pour resources into those markets that have the best potential to yield a return. By expanding into the right markets, you can save money in the long-term by avoiding unnecessary investments.
In addition, our data provides you with access to transferable skills from your existing kitchen staff. By tracking staff movements across kitchens, you can identify which staff are equipped with the skills necessary to run your new kitchens.
## Data Enrichment
Often companies fail to maximize the potential of existing systems. By using Brizo’s data, businesses can enrich their legacy systems to give an improved and further-reaching view of the market. With our data, you gain better insights into customer trends, competitors, market saturation and more.
Data enrichment allows seamless integration with your existing systems, while giving you a more comprehensive overview. Brizo’s data can be specially tailored to a business’s use case and filtered for specific data points. This way, you can make decisions with confidence when it comes to expanding your operations and launching new products.
