The convenience store (or c-store) industry continues to be a significant part of the U.S. food market, with trends evolving to become more in line with consumer preference and system development innovations. Taking advantage of these changes requires understanding the frequently asked questions (FAQs) related to this particular market segment. From sales prospecting, marketing, expansion to kitchen operations, data enrichment and more, this guide will provide an in-depth insight to the c-store industry.
Sales Prospecting
Team efficiency and data-driven insights are two of the main components of a successful sales team. To stay competitive in the c-store industry, exploiting data-driven insights is a necessity. According to Industry research, sales teams in the c-store industry are able to uncover valuable leads and optimization ideas by leveraging menu data, restaurant tech coverage, customer analytics and more. With the right tools and technology, sales teams have the tools to uncover opportunities that their predecessors missed.
Marketing
Given there are over 152,000 convenience stores in the U.S., knowing how to market to this target audience is pivotal. Research from the National Association of Convenience Stores shows that the key consumer segments for the c-store industry include teens and young adults, working professionals, families, convenience shoppers, and destination shoppers. The best way to market the c-store is to identify and tailor it to each of these consumer segments, keeping the messaging relevant to their current lifestyles. More specifically, enticing customers with discounts and promotions is a tried and tested tactic that has been known to be successful in this market.
Find Kitchens & Expand Operations
Successful operations involve optimization of existing layout and spaces, as well as proactive expanding into relevant regions and demographics. Using foodservice market intelligence, companies working with the c-store industry have the tools to streamline production and strategically expand their brand. To uncover new opportunities for expansion, it is vital to have access to comprehensive insights and analytics of potential markets. Examine customer segmentation, menu pricing and potential enticements that would drive customer traffic.
Data Enrichment
End to end system implementation solutions and process automation can ensure the best possible data usage environment. Data enrichment goes beyond simple deduplication and endeavors to build a 360-degree view of customer information, with automated production processes to reduce manual errors. From contact information, order history, loyalty programs, customer preferences and beyond, these data points are then connected to magnify the customer relations that creates value for the c-store industry.
Mastering the Frequently Asked Questions to the c-store industry is a complex task, but the right data can ensure business success. From sales prospecting, marketing, expansion to kitchen operations, data enrichment and more, there is a plethora of information for companies to utilize to ensure their best financial and operational performance.
