With the emergence of digital marketing, restaurant profits have moved from traditional physical mediums to targeted online spaces. Restaurants that want to stay competitive in this ever-changing landscape need to put together intricate content distribution programs to drive customer engagement and relationship growth. In this comprehensive guide, we’ll break down the key points for getting started with your own restaurant content distribution program and provide high-level insights using Brizo’s foodservice market data.
With the restaurant industry expected to attract over $862 billion in sales by 2021, restaurants need to invest in sales intelligence and marketing strategies to stay ahead of the competition. Content distribution is a key factor for any business or restaurant’s digital marketing strategy, but it can be difficult to know where to begin. Content distribution programs can be complex and challenging for restaurant owners to execute without the right software and technology. With the right content distribution platform, a business can easily gather, optimize and analyze its content in order to maximize its ROI.
Sales Prospecting In The Foodservice Market
Sales prospecting in the foodservice market is an important part of the content distribution process. When done properly, sales prospecting can be the tipping point in acquiring more customers and increasing sales. With rich insights into the foodservice market, businesses can strategically target customers who are more likely to become loyal customers. Data-driven tools such as Brizo’s Restaurant Menu Database can provide deep insights such as menu items, pricing, ingredients, and cuisine categories. This data can be leveraged to target granular markets and prospect potential customers. Armed with knowledge of the customer food preferences, restaurants can create content and marketing campaigns that will speak more directly and accurately to the customer.
Marketing To The Foodservice Market
In addition to sales prospecting, it’s also extremely important for restaurants to attract and retain customers by marketing to the foodservice market. Restaurants need to go beyond traditional marketing strategies and look into targeted and data-driven approaches. A restaurant must have relevant information or stories that are intriguing, funny, or inspiring. With Brizo’s Foodservice Market Insights platform, restaurants can better understand their target audience and have more control over brand perception through utilizing comprehensive market data. Once armed with detailed market insights, restaurants can build compelling content that resonates with the customer and works to establish a lasting relationship with them.
Find Kitchens & Expand Operations
In order to ensure long-term success, restaurants need to be constantly looking for new opportunities to grow and expand operations. Utilizing foodservice market intelligence, restaurants can streamline production innovation and strategically expand their brands. With platform features such as locale insights, restaurant ratings, cuisine trends, supplier insights, and more, the foodservice market can be broken down into granular elements. With such rich data, restaurants can discover additional kitchen locations, generate more leads, and create content tailored to each local market.
Data Enrichment
Analyzing, understanding, and applying insights to the foodservice market is only valuable if it can be easily retrieved and understood. To streamline processes, businesses should look into data enrichment. Data enrichment is the addition of information to a data set, which creates a more complete view and allows systems to make faster, more informed decisions. Features such as Brizo’s Visualization & APIs allow businesses to pull insights into their very own systems and publications in seconds. By enriching current customer data, restaurants can better segment customers and market to them more effectively.
Conclusion
Getting started with restaurant content distribution programs can be daunting, but with the right tools, businesses can succeed in the competitive restaurant space. From sales intelligence to competitive intelligence, having up-to-date and comprehensive market insights is what will set restaurants apart from their competitors. Leveraging data-driven restaurant insights can be a game-changer and with the right solution, can ultimately increase a restaurant’s ROI.
