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Exploring a new market can be a daunting task for any business. This is even more true for companies in the food & beverage distribution industry, which must navigate a complex and ever-changing landscape to successfully source customer leads. Although traditional sales prospecting strategies still play a role, modern technology solutions like Brizo offer a range of essential advantages for distributors.
Brizo is a comprehensive, customisable alcohol distributors ad-targeting platform. It provides users with a comprehensive suite of data to generate deeper market understanding and analysis. With access to unique data fields specific to the food service industry, Brizo empowers food & beverage distributors with insights that are not available through traditional tactics.
This article will explore the benefits and value of utilising a platform like Brizo as part of a larger sales strategy for food & beverage distributors. Specifically, it will discuss how this technology-driven upsell, marketing and sales prospecting solution can help businesses better understand their target market, expand their operations, and enrich their systems with more comprehensive market insights & analytics.
Sales Prospecting in the Foodservice Market
One of the greatest benefits of using a platform like Brizo is the ability to gather actionable data about potential customers in the foodservice industry. By providing users with access to unique data fields, such as menu item details, valuable insights can be obtained and used to inform sales prospecting. For instance, a distributor could use Brizo to compare the menu items a potential customer currently offers with what other restaurants of similar size and style are serving. This foundational knowledge will help a distributor you better understand the potential customer’s needs and provide the most relevant product offerings.
Marketing to the Foodservice Market
Ad targeting has become commonplace when it comes to marketing in today’s age, and initiatives within the food & beverage industry are no exception. Leveraging platforms such as Brizo’s will monetize leads by enabling distributors to target precise audiences in a way that traditional marketing channels cannot.
When used in concert with the right analytical tools, platforms like Brizo’s are powerful marketing tools. Distributors can use the platform to slice and dice customer data in a variety of ways. This could include filtering for customers within a specific region or industry, or focusing on restaurants serving a specific cuisine. The ability to target customers so precisely offers unprecedented levels of efficiency when it comes to marketing product lines.
Finding Kitchens & Expanding Operations
Brizo’s user-friendly dashboard and range of foodservice market intelligence options allow distributors to quickly identify new prospects for expanding operations and streamlining production innovation. With access to comprehensive data, such as customer engagement patterns, locations of existing restaurants or bars, pricing trends, and more, distributors can make informed decisions about where to broaden their customer base. Using data-driven insights to craft sales & marketing tactics that speak to customer needs is paramount in any industry, and platforms like Brizo are essential in a food & beverage distribution business.
Data Enrichment
The data-enrichment capabilities of Brizo and other platforms of its kind should not be underestimated. By enhancing internal systems with information gleaned from data sources such as Brizo, businesses can make decisions with more safety and confidence. Whether it be in the areas of on-boarding customers, pricing items or developing customer profiles, having comprehensive market insights will prove invaluable.
Concluding remarks
The food & beverage distribution industry is vast, complex and ever-shifting. Platforms such as Brizo give food & beverage distributors the tools and data-driven insights they need to expand operations and stay competitive in a crowded market. From targeted sales prospecting to highly effective marketing strategies to improved customer data-enrichment, using a technology solution like Brizo offers an array of essential advantages that can help any distributor drive the success of their business.
