It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
High costs, tight competition, and labor shortages are just a few challenges of running a foodservice business. But what if you could make smarter decisions with less effort?
Market analysis tools can help you do just that. These tools turn complex data into clear insights, making it easier to spot trends and stay ahead.
In this blog, we’ll discuss the challenges foodservice providers face and how market analytics tools like Brizo FoodMetrics can transform their businesses.
Here are some of the biggest challenges the foodservice industry faces.
The food service industry is crowded with local restaurants, big food supply chains, and new food trends. Standing out requires strategic insights.
It is a constant struggle to keep costs down while providing quality service. As prices for ingredients and labor keep rising, you need to manage your budget carefully to stay profitable.
Consumer tastes are constantly changing. One day, everyone wants vegan options. The next, they’re all about keto. Keeping up with these trends can be exhausting.
There’s so much data available, but it’s hard to know what’s practical. Sifting through endless information to find what matters can be time-consuming.
Food safety and health regulations are strict. Staying compliant requires constant vigilance and resources.
Market analytics tools turn data into actionable insights. Here’s how these tools help.
In the foodservice industry, trends evolve rapidly, making it crucial for vendors, suppliers, and manufacturers to stay ahead. Market analysis tools help you identify these trends early, enabling you to outsmart the competition and make informed business decisions.
Market analysis tools give you detailed insights into customer behavior. This information can help you make better decisions about product development, pricing, and marketing campaigns. You can also tailor your services to meet customer needs.
For instance, you can track which products are in high demand in different regions or during certain seasons. This helps you adjust your production and inventory accordingly, ensuring that you meet customer demands while optimizing supply chain efficiency.
You need to cover costs while remaining competitive. Pricing should be based on customer demand, the cost of goods or services, and the competition. Additionally, pricing should be adjusted to reflect changes in supply and demand, as well as changes in the economy.
Market analysis tools provide data on where your target audience spends their time online. You can use this information to focus your marketing efforts on the most effective digital channels: social media, email, or local advertising.
For instance, if trade shows or industry events like the National Restaurant Association Show are popular among your target audience, data insights can guide you to showcase products that meet current trends. For high-value clients, Account-Based Marketing (ABM) can allow for tailored outreach, providing personalized offers and content to key decision-makers within large chains.
Additionally, insights from market analysis tools help determine which products would benefit from sampling or demonstrations. Chefs and food buyers are more likely to respond to in-person demos or virtual tastings of new or unique products, boosting engagement and brand loyalty.
Finally, using educational content marketing, you can create resources—like guides, menu inspiration, or trend insights—that add value beyond the product itself, positioning your brand as an industry expert. By identifying specific interests and needs, these tools enable you to offer relevant content that resonates with your audience, increasing the chances of generating high-quality leads.
Overstocking or understocking can hurt your bottom line. Market analysis tools help you predict demand more accurately. By analyzing past sales data and current trends, you can make better decisions about what and how much to stock. This reduces waste and ensures you have what customers want.
Foodservice providers should look for ways to make their operations more efficient. Automation, streamlining processes, and using the latest technology can help to cut costs and save time. Data and predictive analytics can also help you find ways to improve.
Using market analysis tools can help streamline operations.
Market analysis tools can provide insights into their menu offerings, pricing, and marketing strategies. This information helps you identify opportunities to differentiate yourself and attract more customers.
Market analysis tools are invaluable if you’re considering opening a new location. They help you evaluate potential areas by analyzing demographics, competition, and local demand. This ensures you choose locations with the highest potential for success.
Here’s how Brizo’s market analysis tools have transformed the foodservice industry:
Upper Crust Enterprises, a leading manufacturer of panko and tempura batter mix, needed strategic insights to grow its business. By using Brizo FoodMetrics, it reduced low-value sales calls by 50% and improved sales efficiency by 16%.
They used Brizo’s data better to understand their Total Addressable Market (TAM) and target high-potential establishments. This precise targeting helped them avoid wasting resources and focus on prospects with the highest potential for conversion.
Tyson Foods, one of the largest protein producers, leveraged Brizo’s market intelligence to segment customers effectively.
They used business type, cuisine, and ingredient data to determine each prospect’s best products and price points. This approach shortened their sales cycles and increased conversion rates.
For a pizza-themed marketing campaign, Tyson used Brizo’s data to identify pizza-specific operators, ensuring their marketing efforts were highly targeted and effective.
Here’s why you should use a market analysis tool:
Data-Driven Decisions
Data-driven decisions are always better than guesswork. Market analysis tools enable you to make well-informed decisions that can boost your business.
Increased Efficiency
A market analysis tool can help you run your business more efficiently, save you money, and improve your service.
Better Customer Experience
If you know what your customers want and provide it, they’re more likely to come back and recommend you.
When choosing a market analysis tool, look for these key features:
Foodservice providers face numerous challenges, from competition to cost management and shifting consumer preferences. Brizo FoodMetrics offers actionable insights to help you make data-driven decisions, optimize operations, and enhance customer satisfaction.
Start your free trial today and see how Brizo FoodMetrics can transform your business.
