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PRODUCT UPDATES

The Next Generation of Brizo FoodMetrics is Here

Nov 20 2024

Brizo Data is proud to unveil a fully redesigned Brizo FoodMetrics platform. Rebuilt from the ground up, the all-new platform delivers unmatched performance, enhanced usability, and a suite of innovative features—along with expanded global coverage. Now, it’s simpler than ever to access the world’s freshest, most comprehensive foodservice market intelligence.

What’s Changed?

Enhanced Performance

With a streamlined user interface and ultra-fast load times, the new platform makes gathering foodservice insights quick and intuitive. Effortlessly apply granular filters and watch results appear instantly, giving you more time for market research and faster access to strategic answers.

Expanded Global Coverage

Brizo FoodMetrics now offers foodservice insights around the globe, covering over 2.1 million establishments across the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand. Expand your horizons by exploring new markets and understand regional differences within a nuanced industry.

Upgraded Functionalities

We’ve retained the core features our users love, rebuilt for even better performance. Reach new levels of productivity with redesigned foodservice filters, dynamic maps, and visual charts. Whether you’re targeting specific operators or extracting big-picture insights, the full spectrum of foodservice market analytics is easier than ever.

For more complex analysis, users can access Brizo’s historical foodservice data through cloud-based data warehouses like Snowflake and BigQuery. Build custom queries, develop rich dashboards, and identify trends to predict the future of foodservice. Learn more.

What’s New?

The next generation of Brizo FoodMetrics introduces a range of powerful new features and data points to further enhance market clarity and streamline prospecting efforts. Here are just some of those features.

List Enricher

With Brizo FoodMetrics’ flagship feature, take your data enrichment to the next level and never worry about an outdated CRM again. Leverage the List Enricher to import your existing data list, automatically match it to our establishment database, and instantly perform a gap analysis or enrich your records with detailed foodservice insights. Then export your refined list back into your CRM to keep your insights fresh and your sales pipeline healthy. Learn more.


Marketplace Menu Viewer

One of Brizo’s most popular features is its technographic data, providing a live view into establishment usage of over 1,100 restaurant technologies. Now, elevate those insights with integrated marketplace menu data, including advanced syntax search support for menu keywords. Observe listed dishes, review individual item and average menu prices, and compare costs across providers.


Chain & Contact Tables

Quickly organize and view search results by chain with the new Chain Table. Unlock a more holistic view of the market with aggregated chain level insights like unit count, headquarters, and parent company information. Plus, access and sort verified establishment and chain contacts in a dedicated Contact Table for easier management and export.


Foot & Website Traffic

Step up your prospecting with Brizo’s insights on establishment foot and website traffic. Utilize traffic data as a proxy for sales volume and popularity to prequalify leads more effectively. With built-in trendlines visualizing up to 24 months of historical data, you can anticipate seasonal spikes or identify locations that are gaining or losing traction over time.


Located In

For ultra-precise segmentation, filter establishments by their location within larger entities like malls, office buildings or gas stations. Differentiate your sales strategies by location type and analyze which business or cuisine types are most likely to thrive in specific environments.

Why Brizo FoodMetrics?

Brizo FoodMetrics is the leading market intelligence platform for foodservice suppliers and vendors, offering unmatched market coverage of restaurants and QSRs to bars and cafes. By collecting and aggregating fresh, precise data, Brizo offers extensive insights into more than 2.1 million foodservice establishments—including both chains and independents—across six countries and three continents.

Our robust platform provides a comprehensive view of establishments, covering everything from menu items and cuisine types to technology adoption, services, and amenities. These granular insights enable clients to generate higher quality leads, achieve 50% higher conversion rates, and enhance market clarity. Trusted by top-tier clients like DoorDash, Tyson, and Toast, Brizo FoodMetrics is recognized as the source of truth on the foodservice industry.

What’s next?

Not using Brizo FoodMetrics yet? See the benefits for yourself and start a free trial today.

Already a client? If you don’t already have access to the next generation of Brizo FoodMetrics, our team will be in touch soon to initiate your complimentary upgrade. Can’t wait to get started? Reach out to us at cheers@brizodata.com to get access right away.