It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
Did you know that food distribution accounts for 10% of all retail sales in the United States? That’s a significant portion. So, how do you secure a bigger piece of that pie?
One powerful tool could be a restaurant database. It’s packed with insights that can supercharge your marketing and sales efforts. Instead of guessing who to target, you can focus on the right prospects, making a significant difference in expanding your reach.
In this piece, we’ll explain how a restaurant database can help you sharpen your B2B marketing strategies.
Food distributors and manufacturers need to know who they’re talking to. This is where buyer personas come in. By creating detailed profiles of your ideal customers, you can tailor your marketing campaigns to address their needs directly.
Market intelligence platforms make this process even more effective. These platforms provide valuable data and insights, allowing you to reach your targeted segments precisely.
For example, a food company might use a market intelligence platform to identify restaurant owners offering organic products.
Instead of relying on gut feelings or outdated lists, companies can now use data to pinpoint exactly who their best prospects are and what they need.
Tools like CRM systems and sales intelligence software are invaluable in this process. These platforms gather and analyze vast amounts of data, allowing sales teams to segment prospects, track interactions, and predict future needs.
Brizo FoodMetrics provides comprehensive market intelligence that helps companies like Tyson segment their prospects based on restaurant type, menu items, and other key factors.
With Brizo’s detailed data, Tyson was able to shorten sales cycles and engage potential customers with highly targeted marketing campaigns.
By leveraging data insights, foodservice vendors and suppliers can offer tailored solutions to their B2B clients.
Personalized experiences solve your client’s problems and build stronger relationships. Clients see that you understand their unique needs and are committed to helping them succeed.
Suppose you own a POS system tailored for event venues. A strategic approach could be using tools like Brizo to identify which POS systems your target venues are already using. If they integrate with your technology, you can craft a personalized pitch to show how these venues can benefit from a smooth integration with your POS system.
Negotiation is all about leverage; having the right information at your fingertips can give you a significant advantage.
For example, a market intelligence platform like Brizo FoodMetrics can offer a detailed view of various chain and independent locations, including their median menu item prices across delivery platforms like DoorDash, Grubhub, and Uber Eats.
You can also analyze item-level pricing and ingredients to understand what they are selling and tailor your own sales pitch. For instance, a fine dining establishment may be a better candidate for higher-end products than a local quick-service chain.
Whether you’re looking to expand your market reach, improve sales prospecting, or develop customized solutions, Brizo equips you with the data needed to stay ahead of the curve.
Here, we will walk you through how Brizo can enhance your B2B strategy.
Brizo’s restaurant database allows you to narrow your search by selecting specific countries, regions, states, cities, and even ZIP codes.
For example, if your company wants to expand its presence in the Southeast, you can easily filter the database to include only states like Florida, Georgia, and Alabama.
Brizo’s restaurant database also allows you to filter by business type, helping you further tailor your strategies. Whether you’re targeting bakeries, cafes, or convenience stores, you can easily select the exact type of establishment you want to focus on.
For instance, if your company supplies premium coffee beans, you can focus your outreach on cafes and coffee shops.
Brizo lets you refine your search even further by filtering based on specific business attributes, such as chain size, whether the business is an independent establishment (under 5 locations), or even if it’s currently open.
For example, if your product is best suited for smaller, independently-owned cafes, you can filter out larger chains and focus solely on independents with fewer than five locations.
Brizo’s restaurant database also allows you to filter your search by meal types, such as breakfast, lunch, or dinner.
For example, if your company specializes in breakfast, you can filter for restaurants serving breakfast and focus your outreach on them.
One of the most powerful features of Brizo’s restaurant database is the ability to filter by ingredients.
For example, if your business specializes in high-quality meat and poultry, you can filter for establishments using the cuts of meat you offer and target them directly.
As shown in the screenshot below, you can view the specific locations of your filtered results on a map, making it easier to understand the geographic distribution of your prospects.
For example, if you’ve filtered for independent cafes in Alabama, Florida, and Georgia that serve breakfast and use dairy products, you can see exactly where these businesses are concentrated.
This allows you to allocate your resources more effectively, whether by focusing on areas with higher concentrations of your target audience or identifying untapped regions where you can expand.
Brizo’s database also includes a robust Charts Library that you can leverage to create custom dashboards. Charts are useful for visualizing data and identifying commonalities and segments within your research results.
For example, if you see that most restaurants in your target area are using a specific point-of-sale system, you can develop solutions or integrations that work seamlessly with that technology.
The Brizo platform has many more filters and features waiting for you to enhance your B2B strategies.
The foodservice industry is competitive. To stay in the game, it’s important to stay aware of the market and adopt a data-driven approach to your planning and processes.
Brizo provides comprehensive data and insights on the entire foodservice market.We empower businesses to make informed business decisions, capture high-quality leads, and boost their sales productivity. Start your free trial today!
