Understanding & Evaluating UK Restaurant Consumer Insights 2023

Uk Restaurant Consumer Insights 2018

The foodservice industry has been experiencing remarkable growth around the world, with the United Kingdom being no exception. The UK currently holds the second-largest restaurant market in Europe, and as such, dining out has become a large part of the culture and lifestyle. As restaurant and catering businesses have begun to flourish, so too have the customers that are actively searching for them. However, with the abundance of options, understanding and evaluating consumer insights can be a challenge for restaurant owners and technology providers alike.

Brizo is here to help. Our platform provides a comprehensive and diverse set of data and analytics that enable deeper insight into the foodservice industry in the UK and abroad. Not only are these insights important for foodservice prospecting, but they also greatly amplify the ability to accurately market to, and convert more customers.

Sales prospecting is the first step to successful foodservice campaigns. Our service enables sales teams to access highly targeted research and prospecting of the foodservice market with unique data fields, using our incredible menu data and restaurant technology coverage. For instance, critical insights such as sales characteristicts, menu item perforamance and customer preferences can be harvested to facilitate and streamline sales activities.

Marketing to the foodservice market referring to how analytical teams can attract, convert, and close more leads with high-quality industry information. Through our comprehensive database, users are able to glean valuable insights into customer preferences using market segmentation staples like market size and user criteria filters. Furthermore, advanced analytics and AI-driven methodologies can inform more powerful campaigns to capture more leads.

Beyond sales and marketing operations, Brizo provides detailed market data for the kitchen side of the business. For instance, our platform contains comprehensive data to power the brand’s production innovation; this covers market values for up-and-coming ingredients and products—all of which enables a strategic expansion and broadening of the menu.

Moreover, our platform is also an excellent option for data enrichment. Utliizing our insights allows users to develop more sophisticated systems that capture and utilize more comprehensive market data. As a result, users are equipped with the information they need to make more informed decisions.

Brizo provides a comprehensive platform that enables restaurant technology providers to gain an invaluable upper hand through data-led insights. These insights encompass powerful sales and marketing objectives, along with production innovation and data enrichment. All of which will equip suppliers with the necessary tools to take their restaurant and catering businesses forward.