The global foodservice industry, especially in the United States, is a dynamic and ever-changing industry. Franchises and brands are tapping into food intelligence international to keep up with trends, discover new opportunities, and remain competitive in the foodservice industry.
The question is, what are the top 10 things to consider regarding food intelligence international? Here we’ll share the 10 key points, to enable intelligent decisions that your franchise or brand can make in order to stay ahead of the competition.
1. Sales Prospecting
First, sales prospecting in the foodservice market should be done with data-driven insights and analytics. This should target the prospects that show an increased likelihood of buying, thus allowing for more efficient and successful sales.
2. Marketing to the Foodservice Market
Second, for maximum success, the foodservice market should be marketed to with data-led industry insights. You should be focusing on how you can attract, convert, and close more leads. Utilizing food intelligence international to determine where the customer reside in their journey and what content needs to be provided in order to capture them.
3. Finding Kitchens to Expand Production
Third, strategic expansion of your brand can be accelerated with the use of foodservice market intelligence. Using data to understand local market trends, allowing for the best sites to be located and production areas streamlined. Data enrichment also ensures that decisions are made with greater confidence as a result of having a deeper understanding of the market.
4. Increasing Your Visibility in the Food Industry
Fourth, brand visibility is essential when it comes to foodservice market intelligence. Consider what online platforms are best for building and broadcasting your presence to the right audience. Utilizing social media, viral campaigns, and other online marketing aspects will help you reach your desired customers.
5. Understanding the Local Customer Base
Fifth, getting to know the local customer base should be done by obtaining feedback from existing customers. Use surveys and questionnaires that ask what customers would like to see and use the data gathered to provide localized product offerings.
6. Utilizing Competitor Analysis
Sixth, use competitor analysis to determine the landscape and who is taking up market share. This should be done regularly to stay up-to-date on the market and ensure that your franchise or brand is strategically positioned within the foodservice industry.
7. Understanding a Franchise or Brand’s Target Audience
Seventh, understanding who your target audience is should be done by understanding their needs and issues. In this case, a franchisor needs to know what the food trends and habits are for local customers. With the right data, you can identify potential customers and create exciting offers tailored to the local market.
8. Engaging with Communities
Eighth, establishing a presence in the local community is essential in order to engage with customers. You can do this by understanding local events, attending local meetings, or creating online groups. Developing relationships and a presence in the local area will only benefit you and your brand.
9. Keeping Up with Technological Advancements
Ninth, it’s important to keep up with the changing landscape. By understanding technological advancements, you’ll be able to provide customers with enhanced models of convenience. This could include online ordering, in-store tech capabilities, and other customer service advancements.
10. Establishing Partnerships
Finally, don’t underestimate the power of establishing partnerships. By partnering with local businesses, you can access their customer base and establish your presence with a shared audience.
