As a franchisor looking to expand operations and understand local trends in the food service industry, you understand the value of possessing strong audience intelligence. While having general knowledge and understanding of the industry is invaluable, having comprehensive and actionable data in hand is the key to actively succeeding in the market and driving growth and expansion.
Thankfully, there are programs available that specialize in gathering exceptional audience intelligence for food service businesses. Brizo is one such provider that has a well-rounded portfolio of data, with extremely targeted research and prospecting options tailored specifically to the food service industry. Having a reliable partner in Brizo helps to minimize risk and maximize opportunity, allowing for faster, more informed decision-making than ever before.
Accessing these intelligence programs and building meaningful insights from them can be a daunting task – especially when considering the sheer breadth and scope of the data included. To make it simpler and easier for you to make the most of such programs, we’ve put together a list of the top 10 things to consider regarding audience intelligence programs for restaurants.
1. In-depth menu data: Analyzing the detail of your menu items gives you a unique insight into how customers interact with the different items. This can be used to develop new item suggestions, as well as inform marketing decisions.
2. Connected operations: Expanding into new markets requires you to understand the varying needs for each location you target. Having access to customer insights for each market can ensure your intended message is heard and resonates appropriate to the target.
3. Sales Prospecting: Sometimes you don’t know what you don’t know. Being able to go out and find the right opportunities is essential for success. Having the right data and analytics can help you your sales team explore new prospects with less risk.
4. Technology Coverage: It’s not just about the data itself, but also being able to understand the technology used to store and analyze it. Through a comprehensive program, you have reliable access to the data, as well as the means to interpret it quickly and effectively.
5. Data Enrichment: Making sure the data accurately and completely represents what your customers are looking for is of utmost importance. Having a comprehensive program ensures your data is presented in a clear and accurate matter.
6. Expansion toolkit: Being able to assess your geographical expansion opportunities is critical to any food service business. Having access to consumer insight data gives you the ability to further investigate potential growth markets and identify the ones where your offering will resonate most.
7. Local Analysis: Understanding how your offering resonates in unique regions can be particularly difficult. Having access to the right data can help you evaluate key factors such as customer demographics, local trends, and competition.
8. Customer Insights: Knowing the identity, wants and needs, and interests of your customer base is key to delivering a better experience and getting ahead of your competition. Having access to identity data and customer behavior can inform marketing decisions and strategy.
9. Security: Data security should always be a top priority. Having secure systems to collect, store, and analyze the data you need is essential for building trust with customers as well as achieving long-term success.
10. Real-time metrics: Being able to quickly act on the results of customer intelligence programs is key to staying ahead of the market. Real-time metrics from research and analytics give you the ability to adjust your offering, marketing materials, and target markets accordingly.
Having access to comprehensive, reliable, and secure audience intelligence programs can help you make more informed decisions and drive long-term success. It’s important to find the right program suited to your specific needs, enabling you to maximize your growth potential and identify opportunities faster than ever before.
