What You Need to Know When Evaluating Food Industry Analytics

Evaluating Food Industry Analytics

From restaurant technology to data.com/en/platform/’ target=’_blank’>menu data, the food industry is undergoing a seismic digital transformation. But while restaurant owners and operators may be looking at the latest trends in foodservice, many overlook the vast amount of data and analytics available for understanding and analyzing the foodservice market. This is where Brizo comes in. We provide a broad and diverse set of data that can help you unlock deep insights into the foodservice market, letting you better target and understand your customers and build successful sales prospects.

When evaluating food industry analytics, there are a few core areas to consider. In this article, we’ll explore the data-driven insights available to the foodservice industry, how to use them to drive marketing and sales opportunities, and how to take advantage of data-driven intelligence to traverse the foodservice landscape.

Sales Prospecting in the Foodservice Market

Equipping your sales team with data-driven insights and analytics is the key to greater success in the foodservice market. Data such as competition status and size, customer demographics, sales trends, and customer sentiment can give your sales team the information they need to secure and close more sales. For example, understanding the market share of top competitors in the area can help you make better decisions about pricing and positioning of your own products. Knowing the customer demographics of the area also lets you tailor marketing initiatives based on the needs of your target audience.

Marketing to the Foodservice Market

Data-driven insights can also power your marketing campaigns, allowing you to attract, convert, and close leads with greater accuracy. By understanding customer sentiment and trends, you can tailor campaigns to the needs of your audience, identify influencers and brand ambassadors, and build relevant content that resonates with your target audience. With the right data and analytics, you can streamline your marketing efforts and drive more successful campaigns.

Find Kitchens & Expand Operations

You can also utilize data-driven insights to identify new and potential kitchen locations, better equip existing locations, and more strategically expand your brand. With access to underlying trends in the foodservice market, you can make informed decisions and capitalize on opportunities for growth. This includes understanding restaurant trends, customer preferences, and emerging opportunities in specific markets.

Data Enrichment

Data enrichment is the process of enhancing your current systems with more comprehensive market insights so you can make decisions with greater confidence. Brizo puts unique data fields specific to the foodservice industry in one location, saving you the time and hassle of evaluating multiple data sources to make decisions. This allows you to quickly find and action underlying customer trends and capture emerging opportunities in the market.

By considering these key areas when evaluating food industry analytics, you’ll be able to unlock deeper customer insights, drive successful marketing initiatives and sales prospects, identify strategic kitchen locations, and expand operations with more data-driven intelligence. This also helps you gain an edge over the competition and stand out in the crowded foodservice market.