It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
A wrong food and beverage distribution partner means you could end up with delays, wasted products, or worse, losing out on big opportunities.
But the right one? They’ll make sure your product gets where it needs to be, on time, and in the right condition.
In this post, we’ll cover the basics of food distribution and share practical tips on how to find partners who will help your business grow without the headaches.
Food distribution is the process of getting food products from manufacturers to the places where they’ll be sold, like grocery stores, wholesalers, and even other manufacturers.
Food distributors aim to ensure that food products reach the right markets and customers on time and in good condition. The global food distribution industry is valued at a staggering $11 trillion.
Let’s say you’re a yogurt manufacturer. Once your yogurt is packaged and ready, you’ll partner with a food distributor to handle the heavy lifting. The F&B distributor would pick up your yogurt, store it at the right temperature in their warehouse, and then deliver it to grocery stores or foodservice companies, like cafés or restaurants.
There are several types of food distributors:
Below, we’ll walk through some practical ways to find the best distribution partner for your business.
One of the smartest ways to find food and beverage distributors is using a market intelligence platform like Brizo FoodMetrics.
With access to detailed data on thousands of restaurants, you can spot trends in what products are being bought and used and identify potential distribution partners already working within your target market.
Manufacturers can use Brizo’s restaurant data to identify trends and potential product demand. By filtering the database, you can spot restaurants that are already purchasing products similar to yours. For example:
Trade shows are one of the best ways to connect face-to-face with potential food and beverage distributors.
Before attending these events, research the list of exhibitors and identify which distributors align with your product. Bring samples, business cards, and clear, concise marketing materials that highlight what makes your product stand out.
Approach distributors’ booths confidently, introduce yourself and engage them in conversation about how your product could fit into their existing network.
Famous food and beverage trade shows in the U.S. include:
Start by reaching out to your existing network—whether it’s suppliers, retailers, or even other food and beverage manufacturers who sell complementary products. These connections likely have worked with trusted distributors and can point you in the right direction.
You can also tap into industry associations, trade groups, or even customers who may have insights into which distributors are making an impact in your sector.
Online directories are powerful tools for finding food and beverage distributors without leaving your desk. Many platforms allow you to filter results by location, product category, and distributor size.
Review the profiles thoroughly, check references if available, and visit the distributor’s website to understand their capabilities better.
Some popular online directories where you can search for food distribution companies include:
On LinkedIn, you can join relevant food industry groups and participate in discussions to build your network and visibility. Posting about your business, sharing product updates, and engaging with others in the industry can also attract distributors looking for new partnerships.
Beyond LinkedIn, platforms like Instagram and Facebook can give you insights into distributors’ activity in your market. Many food distributors use social media to have a digital presence, showcase the brands they work with, and highlight new trends.
To find food distributors, you can start by visiting competitors’ websites or checking their product packaging, as many brands list their distribution partners or logistics providers.
Another strategy is to ask retailers or foodservice companies who their suppliers are for similar products. Food & beverage businesses often work with multiple manufacturers, so if they’re already handling products like yours, there’s a good chance they might be a fit for your business, too.
Look at how your competitor’s product performs in the market—are they widely available and delivered in good condition? Pay attention to product placement, availability, and whether the distributor handles logistics efficiently. If the competitor’s product succeeds, that’s a good sign that the distributor can handle your needs.
The search for a reliable food and beverage distributor can be challenging, but with the right strategy, it becomes much easier.
Brizo FoodMetrics offers the insights you need to stay ahead in the food industry. Our food and beverage market data can help you identify where your products are in demand and find the right distributors. Ready to take the next step? Start your free trial today!
