From gathering insights to marketing to the foodservice market, understanding the data within the foodservice industry is essential for businesses and franchises trying to expand and innovate. With an abundance of specific foods, restaurants, and trends, breaking down the current report to make the right decision can be difficult and challenging. To help navigate this challenge, we have compiled frequently asked questions (FAQs) around foodservice industry reports.
No matter what industry or project you’re navigating, understanding reports can be a difficult task. To focus on the particularities of the foodservice industry, this FAQ provides guidance for franchisors seeking to expand their locations and understand local trends.
What Do Foodservice Industry Reports Measure?
Foodservice industry reports measure any data related to the foodservice industry. These reports can focus on the number of restaurants, the liveliness of those restaurants, their local engagement, market segmentation, menu trends, etc. Depending on the type of report you are looking for, the data can be anything from data on daily transactions, average profit per sale, total transaction volumes, and the type and availability of restaurant systems.
The data is tracked and monitored through a wide variety of sources, including insights from customers, market reports, industry research, and information from the restaurant owners themselves.
What Is Included in a Foodservice Industry Report?
Foodservice industry reports typically combine a variety of insights, from the restaurant sector’s performance to customer and technology trends. They also examine restaurant operations and technologies, taking into account how consumers choose food, how technology has enabled restaurant efficiency, new restaurant systems, and COVID-19 implications.
Reports will usually include data in the following fields:
•Menu offerings
•Price and Availability
•Consumer Preference
•Foodservice Market Analysis
•Growth Trends
•Pricing
•Technology and Restaurants
•New Clark Concepts
•COVID-19 Impact
Each data field is usually followed by a thorough analysis and illustrations.
How Can Foodservice Report Data Be Used?
Foodservice report data can be used to help businesses and franchises make more informed marketing and growth decisions. By understanding trends and industry data, businesses can attract, convert, and close more leads by enhancing their current strategies.
It can also be used to identify potential growth areas, streamline operations and product innovation, and geolocate the ideal target market. Foodservice report data can also help businesses pick the right marketing channel to reach target customers that are in tune with new food trends and potential COVID-19 implications.
Benefits of Using Foodservice Reports
By understanding the data from foodservice reports, businesses are better equipped to make more accurate decisions. With more insight into local trends, food service locations can customize and target their offerings to better meet consumer needs.
Gathering the data that foodservice reports provide helps track and monitor restaurant performance, enabling more timely and effective decisions. Understanding these trends and data points can also help direct advertising and promotion strategies to better suit target audiences.
Over time, these reports provide invaluable insights and understanding that are necessary to remain ahead of competitors in the foodservice industry.