How to use Restaurant Data to Reach your Target Audience

You’ve got great products, but how do you get them in front of the right people? How do you find those restaurants that want what you offer?

Foodservice marketing is not just about selling things. It’s about finding the right match – places where your products and services will be loved and appreciated. It’s about creating long-lasting relationships that are good for everyone.

This is where data comes in. Instead of guessing where to go, the right data shows you the way. It tells you which restaurants might want what you’re selling and helps you talk to them in a way they’ll understand.

In this blog, we’ll show you how to use restaurant data for foodservice operations. By the end, you’ll know how to reach the right restaurants and make your products shine. Let’s get started.

Who’s the Target Audience for the Restaurant Industry?

Finding the target customer in the restaurant industry might seem tricky, but it doesn’t have to be. Let’s break it down into parts that are easy to understand.

Seasonal Opportunities

Some restaurants change their menu based on the season. If you are selling products that are best for a specific time of the year, these restaurants might be your perfect match. It’s all about the right timing!

Restaurant Needs: Fresh ingredients that change with the season and creative menu options.
What to Offer: A rotating supply of seasonal goods, paired with marketing materials to help promote their changing menu.

Health-Focused Restaurants

This customer segment wants to offer healthy options to their potential customers. If you sell products that are good for health, these restaurants might be very interested in what you have.

Restaurant Needs: Nutritious, organic, and fresh ingredients; also, ways to market their healthy options effectively.
What to Offer: Supply organic produce and gluten-free products and support crafting healthy yet delicious menu items.

Tech-Savvy Restaurants

A lot of restaurants use technology to make things run smoothly. If you offer tech products or services, try reaching out to these modern restaurants through different marketing channels such as email marketing, social media marketing, etc. They might be looking for what you have!

Restaurant Needs: Latest tech solutions for efficient operation, from ordering to delivery.
What to Offer: Innovative software solutions that streamline their processes, like inventory management systems or customer relationship management tools.

Local Heroes

Some restaurants love using local products. These restaurants could be your best bet if you sell something that celebrates local culture or ingredients. Learn how you can help them through customer surveys and customer reviews.

Restaurant Needs: Nutritious, organic, and fresh ingredients; also, ways to market their healthy options effectively.
What to Offer: Supply organic produce and gluten-free products and support crafting healthy yet delicious menu items.

Know Your Audience

To succeed, you need to know who you are selling to and how to make their customer experience better. Let’s break it down into three easy-to-understand categories:

Demographics (Know the People)

• Age & Gender: Offer products that suit both young and old customer base.
• Location & Income: Choose products that are a hit in wealthy and middle-class areas.
• Religion & Education: Launch marketing campaigns that cater to different communities and educational backgrounds.

Psychographics (Know the Feelings)

• Attitude: Know if people like a chill or fancy dining place.
• Dreams: Match your products with what people dream of when dining out.
• Values: Show how your products fit the values of loyal customers.

Behavior (Know the Actions)

• Spending Habits: Find out what people will spend when eating out.
• Hobbies: Offer products that match the fun activities ideal customers like.
• Online Habits: Learn how people use the internet to choose where to eat through online reviews or social media platforms.

How to use Restaurant Data to Reach the Target Audience?

You must know how to use data correctly to improve restaurant business marketing efforts. Here’s how you do it:

1. Spot Trends: Food and beverage manufacturers can look for what’s popular now. It could be a type of food, a dining style, or even a new app everyone uses to order food. Be ready to offer what’s hot in the market!
2. Know the Locations: Find out where your target market likes to hang out. Are they city folks, or do they prefer cozy spots in small towns? Make sure your products fit the vibe of the place.
3. Understand the Customers: Learn about your customers’ likes and dislikes. Do they prefer chain restaurants, or are they fans of independent restaurants? Tailor your offerings according to this valuable insight.
4. Average Household Income: Get to know the average income in different areas. Offer luxury products in upscale neighborhoods and budget-friendly options in middle-class areas to hit the sweet spot.
5. Delivery Dynamics: Understand the preferences for dining in, takeout, or delivery. Adapt your restaurant marketing strategies to cater to the popular choices, making it convenient for your regular customers.

Conclusion

Getting to know your audience is like making new friends. It’s easier than it seems, especially when you have the right digital marketing tools and information to help you.

Imagine having a friend who knows exactly what your business needs to flourish and reach the right people. That’s what Brizo Food Metrics stands to be – your reliable partner in connecting with the restaurant world effortlessly.

Start your free trial today!