It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
Breakfast is the most important meal of the day. It sets the tone for the rest of your day, and can make a big difference to productivity, performance and health. It is no wonder then, that the breakfast segment in the food and beverage industry is growing exponentially, with new trends, products and flavors popping up quicker than ever.
For franchisors looking to expand their business, this can be an untapped goldmine of opportunity. But to effectively capitalize on it, franchise owners need to gain an in-depth understanding of the current trends, and what their customers are demanding from a breakfast service. This means understanding not only the particular ingredients and dishes that are popular at the moment, but also the processes and technology used by foodservice providers. To help franchisors learn about the current breakfast trends and find the best prospects for growth, here are the top ten considerations for breakfast trends in the food and beverage industry.
1. Recognize Global Influences
Breakfast trends often emerge based on global influences. This means it is important to be aware of the palate preferences of different countries, as well as their health and nutrition practices. It is also important to recognize the impact of politics and cultural norms on the demands and preferences of customers in different regions. This is especially true in times of disruption and economic challenges. Knowing what the influencing factors are in different markets enables franchisors to respond more quickly to changes in demand.
2. Innovate with Meal Kits
Meal kits are a great option for customers who want convenience, but also enjoy fresh ingredients and flavors. This is especially important in the context of breakfast, as the food should not only be easy to prepare, but also healthy and tasty. It is important to consider the ingredients, packaging, storage and delivery of the meal kits when creating or evaluating potential franchises. Additionally, it is important to provide a range of options for customers, such as vegetarian, vegan, gluten-free, or Paleo-based meal kits.
3. Scale and Automate
With the demand for breakfast growing, it is important for franchises to have a scalable strategy in place for production. This includes investing in the right technology and processes for efficient production, storage, and delivery. Automation can also help franchises to manage their inventories and catering orders more efficiently. Additionally, franchises need to ensure that the technology used is up-to-date, reliable, and secure.
4. Meet the Demand for Healthy Options
Healthy options are increasingly in demand, as consumers are more conscious of the food choices they make. It is important for franchise owners to ensure that their breakfast offerings include healthy and nutritious options, such as plant-based proteins, organic produce, and natural sweeteners. Additionally, it is important to provide customers with options that are not only nutritious, but also delicious.
5. Incorporate Plant-Based Substitutes
The demand for plant-based substitutes has been steadily growing, and this trend is likely to continue. As customers become more conscious of their dietary choices, they are increasingly looking to plant-based proteins and dairy alternatives for their breakfasts. It is important for franchisors to consider incorporating plant-based substitutes into their data.com/en/platform/’ target=’_blank’>menu offerings, as this not only helps them to meet customer demands, but also to increase their revenue potential.
6. Source Local and Sustainable Ingredients
Customers are becoming more aware of the environmental impact of their food choices, and are increasingly seeking out local and sustainable ingredients. Sourcing locally not only allows franchisors to be sure of the quality of their ingredients, but it also helps to reduce carbon emissions stemming from transportation. Additionally, it is important for franchises to partner with suppliers that practice ethical and sustainable farming methods.
7. Offer Customizable Solutions
Customers want to be able to have more control over their breakfast choices, which is why offering customizable solutions is important. This includes providing customers with options for different proteins, toppings, and sides, as well as being able to select specific ingredients for their meal. Additionally, franchisors should provide customers with a range of meal sizes and prices, so they can select the most suitable option for their budgets.
8. Focus on Convenience and Delivery
Customers are increasingly looking for convenience and speedy delivery when it comes to their breakfast orders. This means franchises need to ensure they have the right infrastructure in place for efficient delivery. This includes having reliable delivery partners and investing in the latest technologies to streamline the process. Additionally, they need to ensure that the orders are tracked and monitored to ensure timely delivery to customers.
9. Make Use of Data
Data is a valuable asset when it comes to understanding the foodservice market, as well as driving sales and marketing decisions. Franchisors need to be able to leverage data to identify trends, develop better menu offerings, tailor marketing strategies, and optimize operations. This means investing in data enrichment and analytics tools that enable them to get the insights they need more quickly and efficiently.
10. Invest in the Right Technology
It is important for franchisors to invest in technology that can help them to streamline their operations and optimize their customer experiences. This includes investing in automation, AI-driven point-of-sale systems, cloud-based inventory management systems, and online ordering and payment portals. Additionally, franchisors need to ensure they have a secure and reliable network to protect their customers’ data and protect their business from cyber-attacks.
These are the top ten considerations for breakfast trends in the food and beverage franchise prospecting. Whether you are a franchisor looking to expand your business or a foodservice provider looking to tailor your menu options, understanding the latest trends and investing in the right technology is key to success. Utilizing data-driven insights and analytics can also help businesses to make more informed decisions and maximize their profitability.
