It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
It’s here: the next generation of Brizo FoodMetrics is waiting for you. Learn more.
As a foodservice marketer, your top priority is to increase revenue and drive sales. To achieve these goals, you need insights into the foodservice market data and analytics. Today, many restaurants and food establishments are leveraging account-based analytics software to drive more sales and optimize operations. But what exactly is account-based analytics and what should you consider when choosing an app for your business?
Account-based analytics (ABA) is a type of business intelligence that uses insights from customer data records to better understand customer behavior and trends. ABA offers deeper insights into customer segments, their behavior, and their preferences. While traditional analytics provide general insights, ABA techniques incorporate analysis of specific users and their histories to uncover more in-depth information about particular customers.
When selecting an account-based analytics mobile app for your restaurant, there are a few things you should consider to be successful. Here are the top 10 things to consider regarding account-based analytics for restaurants:
1. Choose the Right Point-of-Sale (POS) System
When deciding on an ABA app for your restaurant, make sure you choose a POS system that is compatible with the app. Additionally, ensure that you select a POS system that fits your business needs, as it will be the foundation for your interactive POS (IPOS) solutions.
2. Survey Your Customers
It is essential to survey your customers to gain further insight into their preferences and habits. This is especially true for restaurants, as it helps you to modify or the create menus that customers will enjoy. Additionally, ask your customers how they would like to be rewarded for their loyalty, as it will help you create loyalty programs to engage them further.
3. Monitor Your Costs
On average, restaurants can save up to 3.5% on operations costs with ABA. Therefore, it is essential that you track your costs closely during your ABA implementation to ensure that you are able to take advantage of these savings.
4. Utilize Social Media
Make sure to take advantage of social media to build and maintain relationships with customers. Doing this through traditional marketing strategies can be expensive and inefficient. ABA apps can help you segment and better target your social media campaigns, as well as optimize your content, leading to better engagement and increased leads.
5. Create Targeted Promotions
Utilizing ABA techniques leads to a deeper understanding of customer segment behavior and preferences. As a result, you can customize promotions specifically for a certain customer segment to create more personal relationships with customers.
6. Increase Order Accuracy
Order accuracy is key to happy customers, so it is important to make sure you have a quality ABA solution in place in order to reduce order errors. ABA apps can help you track orders in real-time, allowing you to quickly address any problems or discrepancies.
7. Track Your Inventory
ABA can help you to accurately track your inventory and determine when you have too little or too much product. This can help prevent food wastage or stock shortages due to an unexpected surge in orders.
8. Investigate Menu Item Performance
ABA can provide deep insights into how your menu items are performing, such as how customers are responding to new menu items and which items are most popular. This allows you to make informed decisions about which items to include or remove from your menus.
9. Automate Administrative and Management Tasks
ABA can help you automate administrative and management tasks, freeing up your staff to concentrate on other aspects of your restaurant. For example, it can be used to automate ordering processes, giving you more control over when and how orders are placed.
10. Leverage Promotion Analysis
ABA can be used to analyze the success of promotions, loyalty programs, and customer service initiatives. This allows you to track the effectiveness of your marketing strategies and make changes to improve them.
By considering these top 10 things, you can select an appropriate ABA app to help drive more sales and optimize restaurant operations. Account-based analytics can be a powerful tool for food establishments to better understand their customers, create more targeted promotions, and give them the insights needed to increase order accuracy and profitability.
