Breakfast is the first meal of the day, and it’s become an increasingly integral part of any foodservice franchise’s business model. But what are the breakfast trends that you should be aware of and capitalize on if you want to be successful in 2023 and beyond? To help you better understand the quickly evolving breakfast landscape, we took a deep dive into the most frequently asked questions franchisors have around Breakfast trends in 2023.
What is driving the American breakfast trends?
The American appetite for breakfast continues to evolve, driven largely by an ever-expanding pool of consumer demographics, trends, and implementations. Millennials are the largest age demographic driving trends, with an emphasis on healthier, more convenient and flavorful options. They are no longer content with traditional breakfast offerings, but instead desire all-day breakfasts with items such as yogurt parfaits, smoothies, and breakfast sandwiches.
What are the most popular breakfast items in the United States?
The most popular breakfast items in the United States are breakfast cereal, bacon and eggs, waffles, muffins, and pancakes. Breakfast cereal is the most popular breakfast item amongst all demographics, followed by bacon and eggs. The most popular breakfast items amongst millennials are smoothies, breakfast sandwiches, and yogurt parfaits. Beyond this, overnight oats, chia bowls, and breakfast burritos are also gaining in popularity.
What breakfast trends will be popular in 2023?
In 2023, breakfast trends will continue to focus on convenience, health, and flavor. Breakfast options will be simplified to maximize prep times while also providing more variations of traditional items. The most popular trends in 2023 will include plant-based options such as eggs made from mung beans. Smoothie bowls and overnight oats will also remain popular, while breakfast sandwiches, breakfast burritos, and protein-based smoothie bowls will be growing in popularity.
What ingredients are popular in breakfast?
The most popular ingredients in breakfast are eggs, bacon, sausage, peppers, cheese, fruits, and vegetables. Plant-based ingredients are becoming more popular, with mung beans and chickpeas being two of the most popular in 2023. Nuts, seeds, and nut butters are also becoming more popular, as are oatmeal and yogurt.
Are savory items more popular than sweet ones?
Savory breakfast items are becoming more popular than sweet items, as there is more of an emphasis on convenience, health, and flavor. The most popular savory items are breakfast sandwiches, breakfast burritos, and scrambles, while the most popular sweet items are pancakes and waffles.
Are there any regional trends that I should be aware of?
Yes. Different regions have different tastes and preferences. For example, in the South, breakfast biscuits are popular. In the Midwest, breakfast sandwiches are becoming increasingly popular, while in the West Coast there is an increasing demand for plant-based breakfast options.
What technologies are being used to make breakfast more efficient?
As breakfast becomes more popular, the need for efficient solutions is increasing. Technologies that are being used to make breakfast more efficient include automation systems, mobile ordering, and online reservations. Automation systems are helping streamline the preparation and cooking processes, while mobile ordering is providing customers with convenience. Online reservations are helping optimize customer wait times and ensure accuracy in orders.
By understanding the most frequent questions franchisors have around breakfast trends in 2023, you can better position yourself to capitalize on the market opportunities. From succulent savory items to plant-based options and the latest technologies, breakfast is continuing to evolve and make its mark on the foodservice industry.
