In today’s highly competitive, globalized food & beverage industry, staying on top of local food trends is essential for businesses to continue to succeed. Whether a brand is trying to expand their locations or evaluating local markets for potential opportunities, having a clear understanding of the foodservice industry is crucial. To help achieve this, Brizo provides powerful tools and comprehensive insights to gather data and analyze trend in the foodservice market.
This guide offers insight into how to effectively evaluate and understand data from the foodservice industry, as well as how to use the data to boost business growth. Here, we’ll discuss how to use data and analysis to enhance your prospecting, marketing, and expansion efforts.
Sales Prospecting
Sales teams need to be knowledgeable about the state of the current market in order to succeed. With Brizo’s data-driven insights, sales teams are able to gain a deeper understanding of the foodservice industry, allowing for targeted research and prospecting. This is especially helpful when it comes to navigating product positioning and narrowing target audiences in certain areas. With analysis of regional and demographic menus, sales teams can better understand consumers’ wants and needs, allowing for better product placement and an easier time plotting out long-term strategies.
Marketing to the Foodservice Market
Understanding current industry trends are vital for any successful marketing campaign. Brizo’s data-driven insights offer a comprehensive view of what’s in demand, allowing marketers to make informed decisions on how to target a given market. With insights into what specific demographics, regions, and industries are looking for in terms of food service, marketers can position products better and focus their efforts on closing more leads. This is especially advantageous when it comes to product launches and new offerings.
Find Kitchens & Expand Operations
For those looking to expand their operations and production, gaining a better understanding of the foodservice market can go a long way. With Brizo’s insights, businesses can get an in-depth view into the market and find data that is unique to the industry—such as menu data and restaurant tech coverage. This allows for businesses to locate ideal kitchens and strategically expand their presence in the industry. When having access to this type of data-backed information, businesses are no longer relying completely on subjective analysis, and can better position themselves for success from the start.
Data Enrichment
Data-driven insights can also help businesses enrich their existing systems and fuel decisions with confidence. With access to comprehensive trends and market insights, businesses can spot new opportunities, trends, and markets they may not have previously identified. This can help to keep businesses on top of their game and acquire the necessary insights needed to stay ahead of the competition.
To get the most out of Brizo’s data-driven insights, be sure to stay up-to-date with all the latest news and trends in the foodservice market and thoroughly analyze all new data that is being published. With the right insights and research, you can truly understand and make the most of the foodservice market.
