How Data Driven Insights Will Help You Grow Your F&B Franchise

Evaluating F And B Consumer Insights

As franchisors look for new ways to expand their reach while online delivery services increase convenience for foodservice consumers, understanding and evaluating foodservice consumer insights is a must. With ever-changing patterns in consumer behavior and the impact of technology and social media, entrepreneurs need to be able to anticipate and prepare for new trends. It is not enough to rely on intuition and anecdotal information; franchisors need reliable, accurate resources to fuel their initiatives and help better target their target audiences. Enter Brizo, the comprehensive and reliable foodservice research and market intelligence provider.

Brizo leverages advanced technologies, including artificial intelligence, natural language processing, and deep learning analytics, to provide cutting-edge, up-to-date insights into the foodservice market. Their board and diverse dataset of data fields specific to the food service industry offers a unique ability to conduct highly targeted market research that other, traditional methods simply can not. With Brizos proprietary datasets, the gap between analysis, research, and development is eliminated, allowing for a full view of the market, including menu data, restaurant technology coverage, sales and marketing efforts, and more.

For the franchisor, Brizos data-driven insights provide priceless information that can help a business not only understand the foodservice market, but also expand their operations. Through the ability to locate new kitchens, streamline their production, and strategize their marketing efforts, franchisors are equipped with the information they need to move forward in their growth journey. With more comprehensive data enrichment, franchisors can make faster decisions backed by proven and reliable market intelligence, helping them focus their efforts with confidence.

To make these insights work, it is essential to have a reliable source and method to integrate and cycle through the various data points. Brizo provides exactly that with highly accurate, detailed analytics for strategic decision making in every sector of the food service industry. With more than 450 million new insights and updates collected each month, avenues are opened for immediate actionable thinking and advice.

By having the right access to the correct market information for their specific operating needs, franchisors can make well-informed decisions, drive better results, and increase efficiency and growth. As the foodservice industry continues to evolve, so does the data that is available to make decisions – and with Brizo, franchisors have a dependable, comprehensive, and long-term path to success.