{"id":3802,"date":"2022-07-06T22:59:16","date_gmt":"2022-07-06T22:59:16","guid":{"rendered":"https:\/\/brizodata.wpengine.com\/?p=3802"},"modified":"2024-02-14T10:50:16","modified_gmt":"2024-02-14T10:50:16","slug":"how-virtual-brands-can-use-restaurant-dataanalytics-to-operationalize-independent-kitchens","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/how-virtual-brands-can-use-restaurant-dataanalytics-to-operationalize-independent-kitchens\/","title":{"rendered":"How Virtual Restaurant Brands Use Market Data Analytics to Operationalize Independent Kitchens"},"content":{"rendered":"

With no physical location or pick-up spot, a\u00a0virtual restaurant brand<\/a>\u00a0is a food concept designed to prioritize convenience and quality. During the pandemic, virtual brands gave struggling restaurants the opportunity to sell additional simple menu items, allowing them to quickly and cheaply increase sales and maximize profits. In stressful times, customers turned to comfort foods like burgers, wings, and pizza being delivered to their homes – and this is exactly what virtual brands provided.<\/p>\n

It\u2019s 2022 and customers have returned to in-person dining – what\u2019s the deal with virtual brands now?<\/p>\n

Despite the comeback of in-person dining, virtual brands are continuing to expand and develop. Although we may not be seeing the same rapid proliferation we saw mid-pandemic, it appears that virtual brands are becoming more mature and targeted.<\/p>\n

Restaurants, especially independents, are still not out of the thick of it – the industry is currently suffering from supply chain issues, inflation, and labor shortages – and virtual brands are a solution to many of these uncontrollable external factors. In the current state of the industry, and with all of the benefits they offer, virtual brands are certainly more than a passing trend.<\/p>\n

Although chain establishments may have better-known virtual brands, independents are also choosing to operate virtual brands. In fact, 41 percent<\/a> of independent restaurants now offer a virtual brand, according to a report from Grubhub and Technomic. For virtual brands looking to operationalize independent kitchens, restaurant data and analytics (like what we offer at Brizo\u2026) can be used to find the perfect fit.<\/p>\n

Benefits of virtual brands for independents<\/h2>\n

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Virtual brands are far less expensive and risky than the traditional restaurant model and offer a way to test the waters with a new restaurant concept. In this current economic landscape, virtual brands are a logical and safer business decision for independent establishments looking to expand or experiment. Independents do not have the financial security that chains do, and therefore, expansion and experimentation are typically risky and tedious processes for them.<\/p>\n

Here are just a few of the many benefits of operating a virtual restaurant brand:<\/b><\/p>\n