{"id":1855,"date":"2022-02-28T23:44:43","date_gmt":"2022-02-28T23:44:43","guid":{"rendered":"https:\/\/brizo.staging.siteservice.net\/?p=1855"},"modified":"2024-02-14T11:36:06","modified_gmt":"2024-02-14T11:36:06","slug":"how-vendors-tech-providers-use-restaurant-menu-amenities-data-to-drive-sales","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/how-vendors-tech-providers-use-restaurant-menu-amenities-data-to-drive-sales\/","title":{"rendered":"How Vendors & Tech Providers Use Restaurant Menu & Amenities Data to Drive Sales"},"content":{"rendered":"\r\n

If you\u2019re a vendor or tech provider serving the restaurant industry, you know how challenging the sales process can be.<\/p>\r\n\r\n\r\n\r\n

One of the biggest hurdles?<\/strong> Finding right-fit restaurant clients that want and need what you\u2019re offering.<\/p>\r\n\r\n\r\n\r\n

Cold calls are a natural part of prospecting, but what if you could drastically improve the quality of your leads, your response rate, and your conversion rate? With richer data and insights into restaurant menus and restaurant amenities, vendors and tech providers can do all three.<\/p>\r\n\r\n\r\n\r\n

Here\u2019s everything you need to know about how vendors and tech providers like you are improving sales through better restaurant menu and amenities data.<\/p>\r\n\r\n\r\n\r\n

Why Sales to Restaurants Are Challenging Today<\/span><\/h2>\r\n\r\n\r\n\r\n

The restaurant industry has had a tumultuous couple of years, making sales from vendors and tech providers to restaurants more challenging than in the past. This isn\u2019t equally true for every vendor: If you offer a product that enhances a restaurant\u2019s ability to thrive with mobile ordering, in-unit cleaning, or off-premises consumption, the past few years may have been a marked period of growth.<\/p>\r\n\r\n\r\n\r\n

But for many, sales have been challenging. To make a sale, vendors must reach restaurants that simultaneously have an unmet need and a healthy enough budget to pay for the vendor\u2019s solution. In an industry facing numerous logistical and financial challenges, unmet needs are everywhere. Excess capital? That\u2019s another story.<\/p>\r\n\r\n\r\n\r\n

Lower sales and lower profit margins are one major factor, leading to a second, more grim reality. Quite a few restaurants that were in business in February 2020 are no longer operating. When relying on weak data or outdated contact lists, sales agents waste time calling restaurants that are no longer active.<\/p>\r\n\r\n\r\n\r\n

Better data on restaurant status \u2014 and the relative health of restaurant prospects \u2014 can greatly enhance efforts at reaching the right active restaurants with the right products and solutions.<\/p>\r\n\r\n\r\n\r\n

How Can Restaurant Menu & Amenities Data Help Prospecting?<\/span><\/h2>\r\n\r\n\r\n\r\n

Better restaurant menu data can do far more than improve your contact rate. It can help you focus on the leads most likely to benefit from what you offer. Here are two examples of how our restaurant menu data model (along with restaurant amenities data) can improve prospecting efforts for food vendors and tech providers.<\/p>\r\n\r\n\r\n\r\n

Menu Items Search<\/strong><\/h3>\r\n\r\n\r\n\r\n

For example, say you\u2019re a cheese wholesaler looking to expand into the Chicago market. Not every restaurant is equally likely to become a client. Some restaurants are obvious poor fits (say, vegan ones). Others might churn through a lot of dairy products but little to no cheese (coffee shops come to mind).<\/p>\r\n\r\n\r\n\r\n

You can do some of this work manually, guessing based on restaurant names and so forth. Or you can use powerful restaurant data from Brizo FoodMetrics<\/a>. With it, you can instantly narrow your list down to only those restaurants with cheese on their menu.<\/p>\r\n\r\n\r\n\r\n

Amenities Filters<\/h3>\r\n\r\n\r\n\r\n

Say you\u2019re a foodtech vendor<\/a> supplying digital menu boards for drive-thrus. You have a specific market in mind, and it doesn\u2019t include high-end fine dining establishments in urban centers. Again, you can do the work manually to determine which restaurants in a region are likely to have a drive-thru. But manual processes are slow, and they don\u2019t scale.<\/p>\r\n\r\n\r\n\r\n

With data from Brizo, you can filter out restaurants by any number of factors, including whether they have specific amenities like a drive-thru. Once again, you can populate a list of right-fit prospects in seconds and with just a few clicks. That\u2019s the power of Brizo.<\/p>\r\n\r\n\r\n\r\n

How Does Menu Item Data Make a Sales Presentation Better?<\/span><\/h2>\r\n\r\n\r\n\r\n

Put simply, the more data you have, the more precisely you can target a sales presentation to a particular restaurant or restaurant group. Trying to sell drive-thru equipment to a Michelin-starred steakhouse is an extreme example, but sales reps can go wrong in so many smaller, less obvious ways when they don\u2019t have the right data. Pitching non-organic food to an organic restaurant or promising sales increases that aren\u2019t based on current realities are just a couple of such examples.<\/p>\r\n\r\n\r\n\r\n

Menu item data, in particular, is valuable to vendors selling food products or tech products specific to certain menu items or cuisine types. Knowing with near certainty what a restaurant is currently selling to customers is a massively powerful way to tailor a sales presentation.<\/p>\r\n\r\n\r\n\r\n

How to Get Restaurant Menu Data in Brizo FoodMetrics<\/span><\/h2>\r\n\r\n\r\n\r\n

Brizo provides restaurant and foodservice predictive analytics and rich data and statistics to foodservice vendors and tech solutions providers in the industry. One area where Brizo shines is in its ability to surface detailed, nuanced restaurant menu data for the hundreds of thousands of U.S. and Canadian restaurants in its database.<\/p>\r\n\r\n\r\n\r\n

Just how rich is Brizo\u2019s data set? Take a look at everything Brizo is collecting at over 1,200,000 restaurants and other foodservice establishments:<\/p>\r\n\r\n\r\n\r\n