{"id":17150,"date":"2024-11-29T08:51:27","date_gmt":"2024-11-29T08:51:27","guid":{"rendered":"https:\/\/brizodata.com\/?p=17150"},"modified":"2025-04-11T17:56:04","modified_gmt":"2025-04-11T17:56:04","slug":"outbound-calling-tips-for-selling-to-restaurant","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/outbound-calling-tips-for-selling-to-restaurant\/","title":{"rendered":"8 Outbound Calling Tips for Selling to Restaurants"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;re a food manufacturer or distributor, you&#8217;ve probably realized that waiting for inbound leads won&#8217;t always cut it. Sure, it&#8217;s nice when customers come to you, but sometimes you have to go out and get them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s when you must actively pitch your products\/services to the restaurants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Brizo, we&#8217;ve seen how businesses use smart strategies and data to turn those cold calls into real opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll discuss actionable outbound calling tips to help you connect with ICP restaurants without blowing your budget or wasting hours chasing dead ends.<\/span><\/p>\n<h2><b>Top 8 Tips for Outbound Calling<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are our top tips to help you make your outbound calls successful and land more deals without breaking a sweat.<\/span><\/p>\n<h3><b>Research Your Target Restaurants<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The more you know about a restaurant, the better you can solve their problems\u2014and the better your solution will fit. In fact, a study found that<\/span> <a href=\"https:\/\/growthlist.co\/cold-calling-statistics\/\"><span style=\"font-weight: 400;\">42% of sales representatives<\/span><\/a><span style=\"font-weight: 400;\"> feel they don&#8217;t have enough information about their potential customers before making a call. That&#8217;s a big missed opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a market intelligence tool like<\/span><a href=\"https:\/\/brizodata.com\"> <span style=\"font-weight: 400;\">Brizo FoodMetrics<\/span><\/a><span style=\"font-weight: 400;\"> can make all the difference. Our<\/span> <a href=\"https:\/\/brizodata.com\/en\/restaurant-database\/\"><span style=\"font-weight: 400;\">restaurant database<\/span><\/a><span style=\"font-weight: 400;\"> helps you uncover key details about each food establishment, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menu offerings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology they use<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact person&#8217;s information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web footprint<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brizodata.com\/wp-content\/uploads\/2024\/11\/home-hero-4-1.png\" alt=\"\" width=\"1868\" height=\"976\" class=\"alignnone wp-image-17151 size-full\" srcset=\"https:\/\/brizodata.com\/wp-content\/uploads\/2024\/11\/home-hero-4-1.png 1868w, https:\/\/brizodata.com\/wp-content\/uploads\/2024\/11\/home-hero-4-1-300x157.png 300w, https:\/\/brizodata.com\/wp-content\/uploads\/2024\/11\/home-hero-4-1-1024x535.png 1024w, https:\/\/brizodata.com\/wp-content\/uploads\/2024\/11\/home-hero-4-1-768x401.png 768w, https:\/\/brizodata.com\/wp-content\/uploads\/2024\/11\/home-hero-4-1-1536x803.png 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now imagine this: Your sales team is about to call a restaurant chain that&#8217;s growing fast. With Brizo, you&#8217;ve already discovered that their best-selling menu item is gourmet burgers. Their website traffic spikes on Fridays, they&#8217;re using an outdated POS system, and the operations manager&#8217;s name and email are in your notes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of going in blind, you start the call by complimenting their menu and mentioning how gourmet burgers are trending nationwide. Then, you casually bring up how your product integrates seamlessly with their current POS system, saving time and money. The operations manager is impressed because you&#8217;ve done your homework, and you&#8217;re not just another generic sales pitch.<\/span><\/p>\n<h3><b>Stay Structured, Not Scripted<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ll find plenty of online advice on how to prepare detailed scripts for outbound sales calls. But let&#8217;s be honest\u2014over-scripting is overdoing it. Instead of sounding confident and conversational, you risk sounding robotic and stiff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scripts can make you sound unnatural. Your prospect will notice if you&#8217;re reading lines; it can turn them off before you&#8217;ve made your point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Structuring your call is a better way. Let your conversation flow naturally, and talk to your prospect like you&#8217;re helping a friend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the difference:<\/span><\/p>\n<p><b>A Scripted Call:<\/b><span style=\"font-weight: 400;\"> &#8220;Hello [Name], I&#8217;m [Your Name] from [Company]. I&#8217;d like to talk to you about [Product\/Service]. Are you free to discuss?&#8221;<\/span><\/p>\n<p><b>A Structured Call:<\/b><span style=\"font-weight: 400;\"> &#8220;Hi [Name], I noticed your restaurant focuses on [specific menu or value]. That&#8217;s amazing! I&#8217;m [Your Name] from [Company], and I&#8217;ve been helping restaurants like yours with [specific solution]. Mind if we chat for a moment?&#8221;<\/span><\/p>\n<h3><b>Anticipate and Address Objections<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your call won&#8217;t always go smoothly. Prospects will have questions, concerns, or doubts about your offering. That&#8217;s normal. What matters is how prepared you are to handle those objections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some common objections you might hear when selling to restaurants:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;We already have a supplier.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;I&#8217;m not interested right now.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Your product is too expensive.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;We&#8217;re not looking to change anything at the moment.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;I don&#8217;t have time to talk.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Send me an email instead.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;How do I know this will work for my restaurant?&#8221;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s okay if you lose a few prospects over these objections. Not every call will be a home run. But the key to success is preparation. Before you start your next cold calling session, take some time to think through these objections and how you&#8217;ll respond.<\/span><\/p>\n<h3><b>Offer a Free Demo or Consultation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you own or represent a food product or service company, your best bet is to invite prospects for a free demo or consultation (not try to sell directly on call).\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rivia.ai\/blog\/product-demo-statistics\"><span style=\"font-weight: 400;\">92% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> say video is an important part of their marketing and sales strategy. An audio call alone often can&#8217;t show the full picture of your product&#8217;s features and benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you pitch a food delivery solution or a kitchen inventory tool, a demo lets you highlight how it works, how easy it is to use, and why it&#8217;s worth their time and investment.<\/span><\/p>\n<h3><b>Pay Attention to Local Details (Time, Area Code, etc.)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When cold-calling restaurants, being locally presentable can make all the difference. It helps prospects feel comfortable and more willing to listen to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how to nail those local details in an outbound call strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know the time zone you&#8217;re calling in.<\/b><span style=\"font-weight: 400;\"> Calling at the wrong time can instantly ruin your chances. The best time to cold call a restaurant is typically mid-afternoon, between 2 PM and 4 PM. The lunch rush is over, dinner prep hasn&#8217;t fully kicked in, and decision-makers are more likely to have a moment to talk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a local area code number.<\/b><span style=\"font-weight: 400;\"> Many restaurants won&#8217;t pick up calls from unfamiliar or out-of-area numbers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speak their language.<\/b><span style=\"font-weight: 400;\"> If the area has a regional dialect or preferred way of addressing business topics, adapt your tone and wording.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brizodata.com\/wp-content\/uploads\/2025\/01\/playbook-blogbanner-alt-1.png\" alt=\"Featured Resource: The Essential Guide to Marketing &amp; Selling to Restaurants\" width=\"2720\" height=\"1132\" class=\"aligncenter size-full wp-image-17388\" srcset=\"https:\/\/brizodata.com\/wp-content\/uploads\/2025\/01\/playbook-blogbanner-alt-1.png 2720w, https:\/\/brizodata.com\/wp-content\/uploads\/2025\/01\/playbook-blogbanner-alt-1-300x125.png 300w, https:\/\/brizodata.com\/wp-content\/uploads\/2025\/01\/playbook-blogbanner-alt-1-1024x426.png 1024w, https:\/\/brizodata.com\/wp-content\/uploads\/2025\/01\/playbook-blogbanner-alt-1-768x320.png 768w, https:\/\/brizodata.com\/wp-content\/uploads\/2025\/01\/playbook-blogbanner-alt-1-1536x639.png 1536w, https:\/\/brizodata.com\/wp-content\/uploads\/2025\/01\/playbook-blogbanner-alt-1-2048x852.png 2048w\" sizes=\"auto, (max-width: 2720px) 100vw, 2720px\" \/><\/p>\n<h3><b>Track and Learn from Feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customer feedback on different platforms like Yelp, Doordash, and Ubereats often reveals what a restaurant might be struggling with. It can be slow delivery times, inconsistent quality, or missing menu items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this feedback to your advantage. Identify common issues and professionally point them out during your outbound call. Then, explain how your product or service can solve those problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you&#8217;re a local food distributor selling fresh produce. While researching a prospect, you notice several Yelp reviews mentioning that their salads are often &#8220;not as fresh as expected.&#8221; When you make the call, you could say:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;I noticed a few customer reviews mentioning concerns about freshness in your salads. We specialize in providing farm-fresh produce with same-day delivery so your kitchen can serve the freshest meals without any delays. Could this be something you&#8217;d like to explore?&#8221;<\/span><\/p>\n<h3><b>Test Your Approach with A\/B Testing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve been cold calling for a while and want to cut costs without overhauling your entire process, A\/B testing is the way to go. The<\/span> <a href=\"https:\/\/www.cognism.com\/blog\/cold-calling-statistics\"><span style=\"font-weight: 400;\">average cold call conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> in 2024 is below 5%, so the margins are razor-thin, and every single conversion matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create two segments of restaurant prospects and tweak one element of your pitch to see what resonates better. This could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your opening line (e.g., &#8220;I noticed your menu features seasonal ingredients&#8221; vs. &#8220;Our product can save you time in the kitchen&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The time of day you call (early morning before service starts vs. mid-afternoon after the lunch rush).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The specific benefit you emphasize (cost savings vs. quality improvement).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you&#8217;re a dairy farm selling premium organic milk. You want to pitch to two types of restaurants:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-end restaurants known for sourcing local, organic ingredients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Family-style diners where cost is a key concern.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Track the results: Who responds better? What feedback do you get? This data helps you refine your outbound calling strategy and focus your efforts where they&#8217;re most effective.<\/span><\/p>\n<h3><b>Be Concise, Not Rushed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Respect your time and your prospect&#8217;s time by keeping your pitch clear and to the point. But remember, being concise doesn&#8217;t mean rushing to close the deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time to answer questions thoughtfully and build rapport. Interestingly, one study found that the average length of a successful call was<\/span> <a href=\"https:\/\/rep.ai\/blog\/cold-calling-statistics\"><span style=\"font-weight: 400;\">5 minutes and 40 seconds<\/span><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even if the call doesn&#8217;t end in a sale, leave on a positive note for follow-up calls. Say something like, &#8220;I&#8217;d love to follow up with more details if this sounds interesting to you.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You never know how close the deal might actually be. Sometimes, it just takes another touchpoint or a bit more time for the prospect to recognize the value you bring.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Looking to start outbound calling for restaurants? You&#8217;ll need more than just a phone and a pitch. You&#8217;ll need a market intelligence tool like Brizo to back you up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For food manufacturers, distributors, and restaurant tech, we have over 2.1 million food establishments data from the US, Canada, the UK, and Ireland.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Know more about your sales prospects.<\/span> <a href=\"https:\/\/brizodata.com\/en\/getstarted\/\"><span style=\"font-weight: 400;\">Start your free trial today!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a food manufacturer or distributor, you&#8217;ve probably realized that waiting for inbound leads won&#8217;t always cut it. Sure, it&#8217;s nice when customers come to you, but sometimes you have to go out and get them.\u00a0 That&#8217;s when you must actively pitch your products\/services to the restaurants.\u00a0 At Brizo, we&#8217;ve seen how businesses use [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":17153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-17150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Outbound Calling Tips for Selling to Restaurants<\/title>\n<meta name=\"description\" content=\"Discover outbound calling tips to connect with restaurant prospects &amp; land more deals. 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