{"id":15461,"date":"2024-04-23T09:51:12","date_gmt":"2024-04-23T09:51:12","guid":{"rendered":"https:\/\/brizodata.com\/?p=15461"},"modified":"2024-04-25T06:39:08","modified_gmt":"2024-04-25T06:39:08","slug":"beverage-trends-reshaping-the-market","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/beverage-trends-reshaping-the-market\/","title":{"rendered":"11 Beverage Trends Reshaping the Market in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The beverage market is on track to reach <\/span><a href=\"https:\/\/www.statista.com\/outlook\/emo\/beverages\/worldwide\"><span style=\"font-weight: 400;\">$141.90 billion in revenue<\/span><\/a><span style=\"font-weight: 400;\"> in 2024. What&#8217;s driving this growth? A series of trends that every food and beverage business needs to know.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a supplier, manufacturer, or run a franchise, knowing these trends is key to staying competitive and meeting your customers&#8217; needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we will cover the top beverage trends impacting the industry and how they can influence your business strategy.\u00a0<\/span><\/p>\n<h2><b>11 Beverage Trends Reshaping the Market in 2024<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The beverage market is pulsating with new trends and shifts, setting the stage for significant growth and transformation. Let&#8217;s talk about the nuances of these trends.<\/span><\/p>\n<h3><b>1. Coffee Consumption Is Expected to Increase<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Expectations are set for a 2.2% increase in world coffee consumption, reaching <\/span><a href=\"https:\/\/icocoffee.org\/documents\/cy2023-24\/Coffee_Report_and_Outlook_December_2023_ICO.pdf\"><span style=\"font-weight: 400;\">177.0 million 60kg bags<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, coffee resonates differently across generations. According to a YouGov <\/span><a href=\"https:\/\/yougov.co.uk\/consumer\/articles\/40257-uk-coffee-drinking-among-gen-z-survey?redirect_from=%2Ftopics%2Fconsumer%2Farticles-reports%2F2022%2F01%2F05%2Fuk-coffee-drinking-among-gen-z-survey\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\">, Gen Z\u2019s interest in coffee lags behind other age groups, with Gen Z much less likely to consume it than Baby Boomers and Gen X. When Gen Z does head to the cafe, iced coffee takes precedence. For coffee brands hoping to reach a younger audience, research shows that the best way to connect and engage with Gen Z is through social media.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><\/li>\n<\/ul>\n<h3><b>2. Non-Alcoholic Beverage Innovation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The non-alcoholic beverage sector&#8217;s growth is notable, with non-alcoholic products seeing a <\/span><a href=\"https:\/\/www.bevindustry.com\/articles\/96276-low-no-alcohol-spearheading-growth-for-market\"><span style=\"font-weight: 400;\">9% increase in 2022<\/span><\/a><span style=\"font-weight: 400;\"> alone and projected to dominate the category&#8217;s expansion through 2026.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers want more from their non-alcoholic beverages, from flavor innovation to variety, especially in ready-to-drink formats. Collaboration between retailers and beverage companies is making these options more accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A notable example of collaboration in the non-alcoholic beverage market is between the supermarket chain Waitrose and the global beverage company Diageo. They teamed up to create a dedicated space for low- and non-alcoholic drinks within <\/span><a href=\"https:\/\/www.beveragedaily.com\/Article\/2023\/08\/10\/Waitrose-Diageo-design-new-alcohol-free-areas-in-supermarket-retail\"><span style=\"font-weight: 400;\">253 Waitrose stores<\/span><\/a><span style=\"font-weight: 400;\"> across the UK.\u00a0<\/span><\/p>\n<h3><b>3. Growth in the Energy Drinks Market<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The energy drinks (functional beverages) market, primarily fueled by males aged 18 to 34, is undergoing significant transformations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sector is booming, with projections showing a leap from $47 billion to <\/span><a href=\"https:\/\/www.nutritionaloutlook.com\/view\/energy-drink-trends\"><span style=\"font-weight: 400;\">$240 billion in global revenue<\/span><\/a><span style=\"font-weight: 400;\"> from 2023 to 2027.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumer awareness around health has also steered the market towards products low in or free from calories and sugar.<\/span><\/p>\n<h3><b>4. AI Revolutionizing the Beverage Industry<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With tools like OpenAI&#8217;s ChatGPT and DALL-E gaining popularity, the beverage industry is tapping into AI to unlock profound consumer insights and predictive analytics.<\/span><\/p>\n<p><a href=\"https:\/\/bernardmarr.com\/the-fascinating-ways-pepsico-uses-artificial-intelligence-and-machine-learning-to-deliver-success\/\"><span style=\"font-weight: 400;\">PepsiCo<\/span><\/a><span style=\"font-weight: 400;\">, Molson Coors, and other leading brands already leverage AI to inform their innovation strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As AI continues to mature, its role in beverage creation, distribution, and marketing is set to expand.\u00a0<\/span><\/p>\n<h3><b>5. Flavored Water Craze All Over the Internet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On TikTok, a new trend dubbed #WaterTok is stirring up quite the debate, far exceeding the typical online squabble. It involves TikTok users concocting various water &#8220;recipes&#8221; by adding sugar-free syrups and flavor packets to water.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trend, spearheaded by <\/span><a href=\"https:\/\/www.tiktok.com\/@takingmylifebackat42\"><span style=\"font-weight: 400;\">Tonya Spanglo<\/span><\/a><span style=\"font-weight: 400;\"> (@takingmylifebackat42), boasts over 220 million views under its hashtag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Critics argue that these flavored waters, masquerading as healthy alternatives, could lead to soda-like consumption habits and potential health risks due to artificial sweeteners.\u00a0<\/span><\/p>\n<h3><b>6. Consumers Are Becoming Cautious About Sugar Content in Juices<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gary Hemphill of the Beverage Marketing Corporation and Caleb Bryant of Mintel have both highlighted sugar as the main hurdle facing the juice industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.bevindustry.com\/articles\/95946-2023-state-of-the-industry-sugar-content-challenges-juice-category\"><span style=\"font-weight: 400;\">58% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> wary of the health implications of high sugar levels in juice products, the sector is feeling the pressure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kraft Heinz&#8217;s Capri Sun and Uncle Matt&#8217;s Organic are in charge of innovative formulations. Capri Sun has introduced juice drink pouches with nearly 40% less sugar.<\/span><\/p>\n<h3><b>7. Carbonated Beverages Fizzing Up<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Despite a growing interest in healthier beverages, carbonated soft drink (CSD) sales are climbing, with dollar sales up 7.4% to <\/span><a href=\"https:\/\/cstoredecisions.com\/2024\/03\/12\/carbonated-beverages-face-shifting-trends\/\"><span style=\"font-weight: 400;\">$10.7 billion<\/span><\/a><span style=\"font-weight: 400;\"> in convenience stores for the year ending December 31, 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In response to consumer demands for innovation and variety, brands like Coke are introducing new flavors, such as <\/span><a href=\"https:\/\/www.usatoday.com\/story\/money\/food\/2024\/02\/07\/coca-cola-spiced-new-coke-flavor\/72484934007\/\"><span style=\"font-weight: 400;\">Coke Spice<\/span><\/a><span style=\"font-weight: 400;\">, to maintain consumer interest.<\/span><\/p>\n<h3><b>8. The Rise of Plant-Based Beverages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Plant-based beverages (such as soy, almond, and oat milk) offer a sustainable and health-conscious alternative to traditional dairy. They attract attention for their lower environmental impact and varied nutritional benefits, packed with essential nutrients like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proteins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calcium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phosphorus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selenium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potassium<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zinc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copper<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manganese<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To match the appeal of dairy, industry leaders in plant-based drinks focus on improving flavor profiles and processing techniques while ensuring environmental responsibility.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.news-medical.net\/news\/20240312\/Fermented-plant-drinks-stir-up-health-benefits-in-dairy-alternative-market.aspx\"><span style=\"font-weight: 400;\">Plant-based dairy alternatives<\/span><\/a><span style=\"font-weight: 400;\"> crafted from sources like nuts, legumes, and cereals are rising in popularity. Soy-based drinks are particularly prevalent due to their protein content comparable to cow&#8217;s milk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The production of these beverages involves water extraction from plant materials, creating a milky emulsion that can be naturally or artificially fortified to improve its nutrient profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fermentation is a key process in enhancing the nutritional value of plant-based beverages, allowing for various sensory experiences.\u00a0<\/span><\/p>\n<h3><b>9. Cutting-Edge Flavor Technology Is Enhancing Taste<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Beverage innovation is leaping forward with technologies to improve taste by eliminating unwanted flavors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, True Essence Foods, an Indianapolis startup, is leading the charge with its proprietary methods for flavor balancing and ensuring flavor symmetry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These technologies capture, maximize, and protect ingredients&#8217; natural, untouched flavor, resulting in truer, fresher-tasting products.\u00a0<\/span><\/p>\n<h3><b>10. The Surge of Herbal Teas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Health consciousness is reshaping consumer preferences, propelling the demand for natural and organic products, with tea reaping significant benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Herbal teas have seen an impressive annual <\/span><a href=\"https:\/\/www.futuremarketinsights.com\/reports\/herbal-tea-market\"><span style=\"font-weight: 400;\">growth rate of 7.3% <\/span><\/a><span style=\"font-weight: 400;\">over the past year. Among the sought-after varieties, chamomile, ginger, and green teas stand out for their popularity and reputed therapeutic qualities.<\/span><\/p>\n<h3><b>11. Bubble Tea is Going to Get More Popular<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bubble tea, a sweet and refreshing beverage originating from Taiwan, combines tea, milk, and chewy tapioca pearls or fruit jellies. It has become especially popular among young people for its customizable flavors and fun textures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The delightful drink has not only captured the hearts of Gen Z but is also showing signs of becoming a long-term favorite.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to forecasts by IMARC Group specialists, the bubble tea market is expected to grow impressively, reaching a valuation of <\/span><a href=\"https:\/\/www.1992sharetea.com\/franchise-news\/bubble-tea-and-the-rise-of-the-boba-culture\"><span style=\"font-weight: 400;\">$3.6 billion by 2028<\/span><\/a><span style=\"font-weight: 400;\">. This represents a compound annual growth rate (CAGR) of 7.1% from 2023 to 2028<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keeping up with beverage industry trends can give businesses an edge, but true insight comes from understanding them through solid data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/brizodata.com\"><span style=\"font-weight: 400;\">Brizo FoodMetrics<\/span><\/a><span style=\"font-weight: 400;\">, you get more than a glimpse into the latest craze; you get the full picture. Brizo\u2019s market intelligence platform is your go-to source for the most up-to-date, comprehensive data on restaurant menus, offerings, and customer reviews across the US and Canada.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to make smarter choices that drive sales? <\/span><a href=\"https:\/\/brizodata.com\/en\/getstarted\/\"><span style=\"font-weight: 400;\">Check out Brizo FoodMetrics now.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beverage market is on track to reach $141.90 billion in revenue in 2024. What&#8217;s driving this growth? A series of trends that every food and beverage business needs to know.\u00a0 Whether you&#8217;re a supplier, manufacturer, or run a franchise, knowing these trends is key to staying competitive and meeting your customers&#8217; needs. In this [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":15462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-15461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beverage Trends Reshaping the Market in 2024 - Brizo FoodMetrics<\/title>\n<meta name=\"description\" content=\"Discover the latest beverage trends shaping the industry in 2024. Find out how AI is changing the beverage industry &amp; why consumers are shifting to vegan. 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