{"id":14979,"date":"2024-02-13T17:04:28","date_gmt":"2024-02-13T17:04:28","guid":{"rendered":"https:\/\/brizodata.com\/?p=14979"},"modified":"2024-02-13T20:31:27","modified_gmt":"2024-02-13T20:31:27","slug":"sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\/","title":{"rendered":"Sweet insights: data-driven strategies for foodservice success this Valentine’s Day"},"content":{"rendered":"

Valentine\u2019s Day is one of the biggest days of the year for the restaurant industry, with US consumers planning to spend <\/span>up to $26 billion<\/span><\/a> to celebrate the holiday. With so much business on the table, there\u2019s huge potential for foodservice vendors to step up their game and take a bigger bite out of the market. <\/span><\/p>\n

However, with nearly unlimited restaurant prospects and only a finite amount of time, the role of data is essential for efficient sales and marketing campaigns. This article will explore how incorporating foodservice market intelligence into your sales strategy is key to making Cupid\u2019s prospecting arrow land true.\u00a0<\/span><\/p>\n

Digital solutions, the heart of operational success \ud83d\udedc<\/span><\/h2>\n

Restaurants need to run a tight ship, especially on a day as high-volume and high-stakes as February 14th. For restaurant technology companies, this an ideal opportunity to demonstrate how their digital solutions help maximize efficiency and profit.\u00a0\u00a0<\/span><\/p>\n

Loyalty program apps attract diners with promotional offers. Reservation platforms manage bookings and optimize table turnover. Scheduling and HR solutions enable restaurants to staff up for a big night. And while <\/span>49% of consumers<\/span><\/a> plan to dine out for Valentine\u2019s Day, <\/span>25% prefer takeout<\/span><\/a>: a prime reason to offer delivery and pickup options via restaurant marketplaces.<\/span><\/p>\n

All of these tech solutions and more are tracked through Brizo FoodMetrics, a market intelligence platform that covers 1.5M+ foodservice establishments. With insights on 500+ technology solutions, 2.5B+ menu items, and 1.3M+ exportable contacts, Brizo is a powerful tool for making strategic, data-driven decisions. Using Brizo, restaurant tech companies can analyze adoption of their competitors\u2019 products in the market or pinpoint ideal prospects for their next sales campaign.<\/span><\/p>\n

Nothing says \u201cI Iove you\u201d like chocolate cake \ud83c\udf6b<\/span><\/h2>\n

Restaurants often roll out limited-time menus and special items for Valentine\u2019s Day, giving food suppliers the upper hand in a new sales pitch. Distributors of luxury goods like oysters, lobster, and filet mignon can leverage Brizo\u2019s price range and menu ingredient filters to target establishments more likely to be interested in their wares. Valentine\u2019s Day sales of lobster and steak dishes <\/span>increase by 78% and 62%<\/span><\/a>, respectively; an ingredient-level search within Brizo\u2019s US database turns up 70K+ establishments with \u201clobster\u201d on their menu and 40K+ with \u201cbeef tenderloin.\u201d<\/span><\/p>\n

Consumers are also <\/span>50% more likely<\/span><\/a> to order dessert on Valentine\u2019s Day. Since not all establishments have the capacity for in-house baking, suppliers offering decadent desserts have better chances of getting their foot in the door (did someone say \u201cchocolate lava cake\u201d?). Brizo filters for available meal types (ie. breakfast vs dinner vs dessert), in combination with ingredient- and dish-specific searches, are highly effective when investigating restaurant menus.<\/span><\/p>\n

Fit for a king (on a budget) \ud83d\udc51<\/span><\/h2>\n

As consumers feel the pinch of inflation and increased costs, some chains set themselves apart with more affordable Valentine\u2019s experiences that still bring a smile to their diners\u2019 faces (and wallets). Take, for example, the annual \u201c<\/span>Love Castle<\/span><\/a>\u201d event hosted by fast food burger chain White Castle. Diners are treated to festive decor, tableside service, and exclusive merchandise. Now that\u2019s a Valentine\u2019s meal to remember!<\/span><\/p>\n

No matter their price point, chains can see how they stack up against the competition with Brizo\u2019s chain search function. Want a list of every White Castle location (and their contacts)? Brizo has you covered. It\u2019s also possible to segment searches by chain vs independent establishments, as well as by median meal price, empowering businesses to analyze their competitors and develop educated pricing strategies.\u00a0\u00a0<\/span><\/p>\n

\"Search

Brizo FoodMetrics search results for all White Castle locations in the US.<\/p><\/div>\n

Setting the mood for a memorable meal \ud83d\udd6f\ufe0f<\/span><\/h2>\n

When it comes to Valentine\u2019s Day, it\u2019s not just about the food: ambiance is everything! Luckily, Brizo\u2019s ambiance filters offer a quick glimpse into a restaurant\u2019s vibe. Vendors can segment establishments using filters like \u201cromantic,\u201d \u201cintimate,\u201d and \u201ccozy\u201d to identify those most receptive to the latest flameless candles or fresh floral centerpieces.\u00a0<\/span><\/p>\n

On the other hand, it\u2019s important to remember that Valentine\u2019s Day is a celebration of more than just romantic love: family and friendship are just as important. Searching for \u201cfamily-friendly\u201d or \u201cthemed\u201d ambiances in Brizo can help vendors selling festive decor generate a list of prospects who might appreciate their more kid-appropriate or quirky decorations.<\/span><\/p>\n

Charm and delight with unexpected partnerships \ud83c\udfa4<\/span><\/h2>\n

Just because Valentine\u2019s Day is an annual holiday, doesn\u2019t mean consumers should expect the same old experience year after year.\u00a0 Especially in a competitive market, restaurants need to innovate more than just their menu to stay relevant and attract customers. A fresh marketing strategy could be as simple as partnering with local florists or chocolatiers and as exciting as introducing an interactive activity.<\/span><\/p>\n

Businesses interested in offering restaurants their unique proposal can use Brizo to define ideal partnership prospects. A deeper dive into Brizo\u2019s ambiance filters can reveal establishments currently offering \u201clive music\u201d; these locations may be open to bringing in fresh entertainment acts or even something new, like a Valentine\u2019s comedy night. Meanwhile, exploring some of Brizo\u2019s more niche amenities filters can showcase opportunities to curate fun, intimate experiences for couples or groups, like \u201ccooking classes\u201d or \u201cprivate dining.\u201d\u00a0<\/span><\/p>\n

To ensure a high return on investment, Brizo\u2019s proprietary Visibility, Vitality, and Reputation scores can help assess the online presence and recognition of local establishments. Restaurants with a strong social media footprint, for example, may be especially valuable candidates for a promotional partnership.\u00a0<\/span><\/p>\n

\"Ambiance

Ambiance filters offer a unique way to search for establishments within Brizo FoodMetrics.<\/p><\/div>\n

Be Mine, foodservice insights! \ud83d\udc97<\/span><\/h2>\n

The case is clear: data is an indispensable tool when it comes to foodservice strategies. This is true year round but especially when holiday spending is high; in a crowded market, businesses have more to gain and even more to lose.\u00a0<\/span><\/p>\n

With Brizo FoodMetrics, foodservice partners can harness data-led industry insights to build a targeted sales and marketing strategy and maximize their ROI.\u00a0<\/span><\/p>\n

Don\u2019t be a secret admirer forever! Connect with us<\/a> to start your free trial today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Valentine\u2019s Day is one of the biggest days of the year for the restaurant industry, with US consumers planning to spend up to $26 billion to celebrate the holiday. With so much business on the table, there\u2019s huge potential for foodservice vendors to step up their game and take a bigger bite out of the […]<\/p>\n","protected":false},"author":17,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[3,54],"tags":[108,76,151,2485],"class_list":["post-14979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-home","tag-foodservice-industry","tag-foodservice-market","tag-market-intelligence","tag-valentines-day"],"acf":[],"yoast_head":"\nSweet insights: data-driven strategies for foodservice success this Valentine's Day - Brizo by Datassential<\/title>\n<meta name=\"description\" content=\"Spice up your strategy with this comprehensive guide to leveraging market intelligence for foodservice sales and marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brizodata.com\/en\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet insights: data-driven strategies for foodservice success this Valentine's Day\" \/>\n<meta property=\"og:description\" content=\"Spice up your strategy with this comprehensive guide to leveraging market intelligence for foodservice sales and marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brizodata.com\/en\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Brizo by Datassential\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-13T17:04:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T20:31:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brizodata.com\/wp-content\/uploads\/2024\/02\/Untitled-design-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrea Schneider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\\\/\"},\"author\":{\"name\":\"Andrea Schneider\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/person\\\/192175f794f2c69685aed5c176a1706e\"},\"headline\":\"Sweet insights: data-driven strategies for foodservice success this Valentine’s Day\",\"datePublished\":\"2024-02-13T17:04:28+00:00\",\"dateModified\":\"2024-02-13T20:31:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\\\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Untitled-design-10.png\",\"keywords\":[\"Foodservice Industry\",\"Foodservice Market\",\"Market Intelligence\",\"Valentine\u2019s Day\"],\"articleSection\":[\"Blog\",\"Home\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\\\/\",\"url\":\"https:\\\/\\\/brizodata.com\\\/en\\\/sweet-insights-data-driven-strategies-for-foodservice-success-this-valentines-day\\\/\",\"name\":\"Sweet insights: data-driven strategies for foodservice success this Valentine's Day - 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