{"id":1278,"date":"2021-11-09T01:11:05","date_gmt":"2021-11-09T01:11:05","guid":{"rendered":"https:\/\/brizo.staging.siteservice.net\/?p=1278"},"modified":"2024-02-15T05:07:45","modified_gmt":"2024-02-15T05:07:45","slug":"war-games-how-jack-in-the-box-won-the-chicken-sandwich-wars","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/war-games-how-jack-in-the-box-won-the-chicken-sandwich-wars\/","title":{"rendered":"War Games: How Jack in the Box \u201cWon\u201d the Chicken Sandwich Wars"},"content":{"rendered":"

“Can anyone own chicken? Jack in the Box can — and does! Learn about their lighthearted salvo in the ongoing chicken wars.”<\/p>\n

Entering into the great chicken sandwich wars currently being played out in major restaurant chains across North America brings to mind a quote from Joshua, the voice of the WOPR computer in the 1981 film <\/span>War Games<\/span><\/i>: \u201cThe only winning move is not to play.\u201d<\/span><\/p>\n

Or is it?<\/span><\/p>\n

A little less than a year ago, Jack in the Box<\/a> entered the fray with two Cluck sandwiches. More recently, the popular chain rolled out two new versions of the Cluck to satisfy diners with a hankering for the original white meat. But how could these new offerings gain ground in an already long-simmering conflict? As it turns out, it was through an unlikely \u201cland grab\u201d in the Last Frontier.<\/span><\/p>\n

Jack in the Box \u201cbought\u201d the tiny town of Chicken, Alaska, for the \u201cpoultry\u201d amount of 10,000 Cluck sandwiches. Okay, they didn\u2019t really buy the town. However, Jack in the Box partnered up with the fine folks (all 17 of them!) residing in the gold-mining town.\u00a0<\/span><\/p>\n

Ryan Ostrom, the chief marketing officer of Jack in the Box, says, \u201cOver the last two years, we\u2019ve witnessed QSR brands battle it out over who has the best chicken sandwich. The \u2018Chicken Wars\u2019 have been all the craze and we think it\u2019s a ridiculous \u2018war\u2019 and discussion.\u201d However, when they were preparing to launch their new sandwiches, Ostrom and his team saw an opportunity to go to battle, albeit in a light-hearted way.<\/span><\/p>\n

\u201cLots of our competitors have good chicken sandwiches and our new Cluck Sandwich is great, but one brand can\u2019t own chicken. As we were having those discussions, that\u2019s when the thought about finding a way to own chicken \u2013 while still poking fun at the wars \u2013 came into play,\u201d he says. The team stumbled across a small town called Chicken, Alaska, prompting a light-bulb moment. \u201cWe thought\u2026is it really as simple as a Google search? Our competitors are fighting it out, but we just have to buy this small town to own chicken,\u201d Ostrom states.\u00a0<\/span><\/p>\n

To help \u201cthe French Riviera of Alaska\u201d overcome the lingering effects of the pandemic, Jack in the Box donated $10,000 to Chicken, Alaska, for bragging rights \u2013 and a fun commentary on the feud being played out in the media and in diners\u2019 hearts and stomachs.\u00a0<\/span><\/p>\n

Ostrom connected with town owners Chicken Sue and her son Max to get their blessing on the campaign, and, he says it was clear from the get-go that \u201cthis was a natural partnership and they were just as excited as we were about the idea.\u201d The synergy was instant as neither Jack in the Box, which prides itself on being \u201ca curly fry in a world of regular fries\u201d, nor Chicken, Alaska, take themselves too seriously. With Sue and Max all in, Ostrom reveals, \u201cThe script just flowed from there.\u201d<\/span><\/p>\n

Jack in the Box structures its campaigns on the CRAVED principle: Cultural, relevant, authentic, visible, easy, and distinctive. The Chicken, Alaska, effort checks all those boxes \u2013 and then some. \u201cThis is an authentic partnership and we\u2019re proud to call them our new friends,\u201d he says.<\/span><\/p>\n

The donation came about during \u201cnegotiations\u201d as Ostrom came to understand the hardships the pandemic had wrought on the hamlet and its citizens. \u201cWe learned how the pandemic impacted the town and we wanted to help out. We hope our $10,000 donation goes a long way and that this partnership is long-lasting,\u201d he says. \u201cWe had a lot of fun pulling this together with them.\u201d<\/span><\/p>\n

To learn more about Jack and the Box and Chicken, Alaska, visit <\/span>JackOwnsChicken.com<\/span><\/a>.\u00a0<\/span><\/p>\n

\n

About Brizo Data, Inc.:<\/b>\u00a0Brizo Data helps the foodservice industry by providing the strategic data you need to win in your market. We empower restaurant vendors and restauranteurs with better data for Business Intelligence, Market Research, and Competitive Analysis. Brizo monitors the online footprint of every food serving establishment in the US and Canada \u2013 from social media presence, online reviews, menu items, market composition, and even technological choices.<\/p>\n

For more information, questions or to set up a free trial contact\u00a0cheers@brizodata.com<\/a>\u00a0or click here \u2018Get Started for FREE<\/a>\u2019 .<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"

Can anyone own chicken? Jack in the Box can — and does! Learn about their lighthearted salvo in the ongoing chicken wars.<\/p>\n","protected":false},"author":7,"featured_media":1281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfm"],"acf":[],"yoast_head":"\nHow Jack in the Box \u201cWon\u201d the Chicken Sandwich Wars Game<\/title>\n<meta name=\"description\" content=\"Can anyone own chicken? Jack in the Box can -- and does! 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