{"id":11622,"date":"2023-01-11T00:00:00","date_gmt":"2023-01-11T00:00:00","guid":{"rendered":"https:\/\/brizodata.com\/using-fb-market-research-to-drive-success-in-the-food-industry\/"},"modified":"2023-01-11T00:00:00","modified_gmt":"2023-01-11T00:00:00","slug":"using-fb-market-research-to-drive-success-in-the-food-industry","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/","title":{"rendered":"Using F&#038;B Market Research to Drive Success in the Food Industry"},"content":{"rendered":"<h2>F And B Market Research<\/h2>\n<p>As the food service industry grows increasingly competitive, marketers and strategists need reliable and accurate market research to understand industry trends, develop customer profiles and uncover data-driven insights that will help drive sales and grow operations. For those in the foodservice market, the challenge is to source reliable and comprehensive market analysis that can increase market share and inform their respective strategies. Having the right data insights to make sale prospecting even more effective is absolutely essential to success in the food industry.<\/p>\n<p>Brizo\u2019s Solution For F&#038;B Market Research<\/p>\n<p>Brizo offers an unparalleled board and diverse set of data that provides greater understanding and an additional level of analysis of the foodservice market. Their proprietary data sets allow users to discover important information in highly tailored research projects that are unique to the food service industry. In-depth assessments can be conducted of consumer preferences in restaurants and other food service venues. With access to menu data and <a href='https:\/\/brizodata.com\/en\/solutions\/restaurant-tech\/' target='_blank' rel=\"noopener\">restaurant technology<\/a> insights, Brizo users can get a leg up on competition with market-leading intelligence.<\/p>\n<p>Exploring Different Aspects of the F&#038;B Market Research<\/p>\n<p>Foodservice market data can be used for a variety of strategic initiatives. By leveraging <a href='https:\/\/brizodata.com\/en\/solutions\/marketing-to-foodservice-market\/' target='_blank' rel=\"noopener\">marketing<\/a> and sales intelligence, businesses can attract, convert, and close leads with confidence. Operations can be streamlined and innovation in production can be enabled with comprehensive and up-to-date market insights. Brizo\u2019s data enrichment capabilities assist in improving existing systems by providing key differences that can factor into decisions. <\/p>\n<p>Sales Prospecting In The Foodservice Market<\/p>\n<p>Brizo makes it easier to equip sales teams with highly targeted data-driven insights and analytics. With the right information, businesses can refine their overall sales process to better meet the needs of potential customers. Brizo\u2019s insights gives sales teams an advantage in the market by helping to identify essential traits such as customer spending habits, accurately predicting the size of customer opportunities, assessing customer segments more accurately and forecasting future trends that impact customer satisfaction.<\/p>\n<p>Marketing to The Foodservice Market<\/p>\n<p>Data driven insights are invaluable when marketing in the food service industry. Brizo offers a clear path to leveraging this data to create more impactful marketing campaigns. Using Brizo, businesses can quickly spot potential pitfalls and new opportunities that can be capitalized on. With comprehensive market analysis, marketers can use segmentation techniques to create custom-made campaigns that will appeal to specific target audiences and potential customers with greater accuracy.<\/p>\n<p>Find Kitchens &#038; Expand Operations<\/p>\n<p>Data-led insights can help businesses find newer and more efficient ways to expand their existing ventures further. With reliable market intelligence and mapping, businesses can now pinpoint areas of the foodservice market that can help provide new and innovative ways to expand operations. By studying customer preferences and regional consumer habits, companies can build their strategies and create more effective production models for quicker roll out of new products. <\/p>\n<p>In summary<\/p>\n<p>For businesses looking to increase their market share or get ahead of the competition in the foodservice industry, in-depth analysis of the market is a critical factor. With insights from Brizo, users have access to proprietary data that provides unmatched opportunities to uncovering new trends and strategies. While the food service industry is an ever-evolving and dynamic field, Brizo&#8217;s data sets and market intelligence can help businesses confidently make decisions that will lead to growth and long-term success. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.<\/p>\n","protected":false},"author":12,"featured_media":8015,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[1408,104,77],"class_list":["post-11622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cm","tag-fb-market-research","tag-food-service-industry","tag-sales-prospecting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using F&amp;B Market Research to Drive Success in the Food Industry<\/title>\n<meta name=\"description\" content=\"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using F&amp;B Market Research to Drive Success in the Food Industry\" \/>\n<meta property=\"og:description\" content=\"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Brizo by Datassential\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Jumaquio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Using F&amp;B Market Research to Drive Success in the Food Industry\" \/>\n<meta name=\"twitter:description\" content=\"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Jumaquio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/\"},\"author\":{\"name\":\"Dave Jumaquio\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/person\\\/0d4ba4065d31f614892a84ab20b50f4f\"},\"headline\":\"Using F&#038;B Market Research to Drive Success in the Food Industry\",\"datePublished\":\"2023-01-11T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/\"},\"wordCount\":573,\"publisher\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-014-scaled-1.jpeg\",\"keywords\":[\"F&amp;B Market research\",\"Food Service Industry\",\"Sales Prospecting\"],\"articleSection\":[\"CM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/\",\"url\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/\",\"name\":\"Using F&B Market Research to Drive Success in the Food Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-014-scaled-1.jpeg\",\"datePublished\":\"2023-01-11T00:00:00+00:00\",\"description\":\"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-014-scaled-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-014-scaled-1.jpeg\",\"width\":1280,\"height\":720,\"caption\":\"Content Massive Blog Images - Image-014\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/using-fb-market-research-to-drive-success-in-the-food-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brizodata.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using F&#038;B Market Research to Drive Success in the Food Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/brizodata.com\\\/en\\\/\",\"name\":\"Brizo by Datassential\",\"description\":\"Foodservice Market Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brizodata.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#organization\",\"name\":\"Brizo by Datassential\",\"url\":\"https:\\\/\\\/brizodata.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LOGO_Brizo-by-Datassential_white.png\",\"contentUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LOGO_Brizo-by-Datassential_white.png\",\"width\":1927,\"height\":1284,\"caption\":\"Brizo by Datassential\"},\"image\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brizodata\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/person\\\/0d4ba4065d31f614892a84ab20b50f4f\",\"name\":\"Dave Jumaquio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Using F&B Market Research to Drive Success in the Food Industry","description":"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/","og_locale":"en_US","og_type":"article","og_title":"Using F&B Market Research to Drive Success in the Food Industry","og_description":"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.","og_url":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/","og_site_name":"Brizo by Datassential","article_published_time":"2023-01-11T00:00:00+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Dave Jumaquio","twitter_card":"summary_large_image","twitter_title":"Using F&B Market Research to Drive Success in the Food Industry","twitter_description":"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.","twitter_image":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg","twitter_misc":{"Written by":"Dave Jumaquio","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/#article","isPartOf":{"@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/"},"author":{"name":"Dave Jumaquio","@id":"https:\/\/brizodata.com\/en\/#\/schema\/person\/0d4ba4065d31f614892a84ab20b50f4f"},"headline":"Using F&#038;B Market Research to Drive Success in the Food Industry","datePublished":"2023-01-11T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/"},"wordCount":573,"publisher":{"@id":"https:\/\/brizodata.com\/en\/#organization"},"image":{"@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg","keywords":["F&amp;B Market research","Food Service Industry","Sales Prospecting"],"articleSection":["CM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/","url":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/","name":"Using F&B Market Research to Drive Success in the Food Industry","isPartOf":{"@id":"https:\/\/brizodata.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/#primaryimage"},"image":{"@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg","datePublished":"2023-01-11T00:00:00+00:00","description":"Breakthroughs in medical research over the past 20 years have resulted in improved healthcare for people around the world.","breadcrumb":{"@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/#primaryimage","url":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg","contentUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-014-scaled-1.jpeg","width":1280,"height":720,"caption":"Content Massive Blog Images - Image-014"},{"@type":"BreadcrumbList","@id":"https:\/\/brizodata.com\/en\/using-fb-market-research-to-drive-success-in-the-food-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brizodata.com\/en\/"},{"@type":"ListItem","position":2,"name":"Using F&#038;B Market Research to Drive Success in the Food Industry"}]},{"@type":"WebSite","@id":"https:\/\/brizodata.com\/en\/#website","url":"https:\/\/brizodata.com\/en\/","name":"Brizo by Datassential","description":"Foodservice Market Analytics","publisher":{"@id":"https:\/\/brizodata.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brizodata.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brizodata.com\/en\/#organization","name":"Brizo by Datassential","url":"https:\/\/brizodata.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brizodata.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/brizodata.com\/wp-content\/uploads\/2025\/08\/LOGO_Brizo-by-Datassential_white.png","contentUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2025\/08\/LOGO_Brizo-by-Datassential_white.png","width":1927,"height":1284,"caption":"Brizo by Datassential"},"image":{"@id":"https:\/\/brizodata.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/brizodata\/"]},{"@type":"Person","@id":"https:\/\/brizodata.com\/en\/#\/schema\/person\/0d4ba4065d31f614892a84ab20b50f4f","name":"Dave Jumaquio"}]}},"_links":{"self":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/posts\/11622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/comments?post=11622"}],"version-history":[{"count":0,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/posts\/11622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/media\/8015"}],"wp:attachment":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/media?parent=11622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/categories?post=11622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/tags?post=11622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}