{"id":10815,"date":"2023-01-11T00:00:00","date_gmt":"2023-01-11T00:00:00","guid":{"rendered":"https:\/\/brizodata.com\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/"},"modified":"2023-01-11T00:00:00","modified_gmt":"2023-01-11T00:00:00","slug":"understanding-and-evaluating-custom-food-service-trends-with-brizo","status":"publish","type":"post","link":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/","title":{"rendered":"Understanding and Evaluating Custom Food Service Trends with Brizo"},"content":{"rendered":"<h2>Custom Sales Trend Database<\/h2>\n<p>Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry. Brizo provides a comprehensive set of <a href='https:\/\/brizodata.com\/en\/solutions\/data-enrichment\/' target='_blank' rel=\"noopener\">data<\/a>-driven insights and analytics that enable franchisees to make informed decisions about sales prospecting, marketing tactics, and how to most effectively build out and grow their operations. By utilizing Brizo\u2019s <a href='https:\/\/brizodata.com\/en\/platform\/' target='_blank' rel=\"noopener\">menu<\/a> data and restaurant tech coverage, brands and franchisees alike can gain a more in-depth and granular look into the foodservice market, one that is key for earning an edge over the competition.<\/p>\n<p>Sales Prospecting<\/p>\n<p>When it comes to sales, the key to success is understanding who to target. To that end, Brizo\u2019s data-rich insights provide everything a franchisee needs to determine the ideal prospects for their operations, such as how many potential clients in a given area are currently utilizing their services or how they compare to competitors when it comes to marketing metrics and creative assets. Knowing who to target and understanding their behavior is critical for putting a successful sales strategy into place.<\/p>\n<p>Marketing to the Foodservice Market<\/p>\n<p>The foodservice market is incredibly competitive and brands must be able to stand out in order to attract, convert and close more leads. Utilizing data-led industry insights, such as menu differences and key customer-facing elements, is essential to success. By understanding what potential customers are looking for and the tactics used by competitors can give critical information on how to target new leads \u2013 and potential customers \u2013 in the most effective ways.<\/p>\n<p>Find Kitchens &#038; Expand Operations<\/p>\n<p>With insights into licensing and health code compliance to collaborations and partnerships as well as industrial production capacity, Brizo provides the data franchisors and franchisees need to streamline operations and make the most out of production innovations. This information allows brands to strategically expand their presence in the foodservice market, gain new customers, and increase their profitability.<\/p>\n<p>Data Enrichment<\/p>\n<p>By blending qualitative and quantitative research, increasing their depth of information and aspects into their datasets, and utilizing product-level analysis, Brizo is able to provide users with an in-depth and comprehensive look at the foodservice market. With that sort of clarity and understanding, franchisees can make more intelligent and clear-cut decisions regarding their operations, leading to better success over the long term. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry<\/p>\n","protected":false},"author":12,"featured_media":8025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[287,76,77],"class_list":["post-10815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cm","tag-data-led-insights","tag-foodservice-market","tag-sales-prospecting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding and Evaluating Custom Food Service Trends with Brizo<\/title>\n<meta name=\"description\" content=\"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding and Evaluating Custom Food Service Trends with Brizo\" \/>\n<meta property=\"og:description\" content=\"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/\" \/>\n<meta property=\"og:site_name\" content=\"Brizo by Datassential\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Jumaquio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Understanding and Evaluating Custom Food Service Trends with Brizo\" \/>\n<meta name=\"twitter:description\" content=\"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Jumaquio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/\"},\"author\":{\"name\":\"Dave Jumaquio\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/person\\\/0d4ba4065d31f614892a84ab20b50f4f\"},\"headline\":\"Understanding and Evaluating Custom Food Service Trends with Brizo\",\"datePublished\":\"2023-01-11T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-009-scaled-1.jpeg\",\"keywords\":[\"Data-Led Insights\",\"Foodservice Market\",\"Sales Prospecting\"],\"articleSection\":[\"CM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/\",\"url\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/\",\"name\":\"Understanding and Evaluating Custom Food Service Trends with Brizo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-009-scaled-1.jpeg\",\"datePublished\":\"2023-01-11T00:00:00+00:00\",\"description\":\"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-009-scaled-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Image-009-scaled-1.jpeg\",\"width\":1280,\"height\":720,\"caption\":\"Content Massive Blog Images - Image-009\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/understanding-and-evaluating-custom-food-service-trends-with-brizo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brizodata.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding and Evaluating Custom Food Service Trends with Brizo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/brizodata.com\\\/en\\\/\",\"name\":\"Brizo by Datassential\",\"description\":\"Foodservice Market Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brizodata.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#organization\",\"name\":\"Brizo by Datassential\",\"url\":\"https:\\\/\\\/brizodata.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LOGO_Brizo-by-Datassential_white.png\",\"contentUrl\":\"https:\\\/\\\/brizodata.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/LOGO_Brizo-by-Datassential_white.png\",\"width\":1927,\"height\":1284,\"caption\":\"Brizo by Datassential\"},\"image\":{\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brizodata\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brizodata.com\\\/en\\\/#\\\/schema\\\/person\\\/0d4ba4065d31f614892a84ab20b50f4f\",\"name\":\"Dave Jumaquio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Understanding and Evaluating Custom Food Service Trends with Brizo","description":"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/","og_locale":"en_US","og_type":"article","og_title":"Understanding and Evaluating Custom Food Service Trends with Brizo","og_description":"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry","og_url":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/","og_site_name":"Brizo by Datassential","article_published_time":"2023-01-11T00:00:00+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Dave Jumaquio","twitter_card":"summary_large_image","twitter_title":"Understanding and Evaluating Custom Food Service Trends with Brizo","twitter_description":"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry","twitter_image":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg","twitter_misc":{"Written by":"Dave Jumaquio","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/#article","isPartOf":{"@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/"},"author":{"name":"Dave Jumaquio","@id":"https:\/\/brizodata.com\/en\/#\/schema\/person\/0d4ba4065d31f614892a84ab20b50f4f"},"headline":"Understanding and Evaluating Custom Food Service Trends with Brizo","datePublished":"2023-01-11T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/"},"wordCount":396,"publisher":{"@id":"https:\/\/brizodata.com\/en\/#organization"},"image":{"@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/#primaryimage"},"thumbnailUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg","keywords":["Data-Led Insights","Foodservice Market","Sales Prospecting"],"articleSection":["CM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/","url":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/","name":"Understanding and Evaluating Custom Food Service Trends with Brizo","isPartOf":{"@id":"https:\/\/brizodata.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/#primaryimage"},"image":{"@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/#primaryimage"},"thumbnailUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg","datePublished":"2023-01-11T00:00:00+00:00","description":"Gaining a better understanding of the food service market and its accompanying trends is essential for any franchisor looking to expand locations and drive success in the industry","breadcrumb":{"@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/#primaryimage","url":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg","contentUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2023\/11\/Image-009-scaled-1.jpeg","width":1280,"height":720,"caption":"Content Massive Blog Images - Image-009"},{"@type":"BreadcrumbList","@id":"https:\/\/brizodata.com\/en\/understanding-and-evaluating-custom-food-service-trends-with-brizo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brizodata.com\/en\/"},{"@type":"ListItem","position":2,"name":"Understanding and Evaluating Custom Food Service Trends with Brizo"}]},{"@type":"WebSite","@id":"https:\/\/brizodata.com\/en\/#website","url":"https:\/\/brizodata.com\/en\/","name":"Brizo by Datassential","description":"Foodservice Market Analytics","publisher":{"@id":"https:\/\/brizodata.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brizodata.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brizodata.com\/en\/#organization","name":"Brizo by Datassential","url":"https:\/\/brizodata.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brizodata.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/brizodata.com\/wp-content\/uploads\/2025\/08\/LOGO_Brizo-by-Datassential_white.png","contentUrl":"https:\/\/brizodata.com\/wp-content\/uploads\/2025\/08\/LOGO_Brizo-by-Datassential_white.png","width":1927,"height":1284,"caption":"Brizo by Datassential"},"image":{"@id":"https:\/\/brizodata.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/brizodata\/"]},{"@type":"Person","@id":"https:\/\/brizodata.com\/en\/#\/schema\/person\/0d4ba4065d31f614892a84ab20b50f4f","name":"Dave Jumaquio"}]}},"_links":{"self":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/posts\/10815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/comments?post=10815"}],"version-history":[{"count":0,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/posts\/10815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/media\/8025"}],"wp:attachment":[{"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/media?parent=10815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/categories?post=10815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brizodata.com\/en\/wp-json\/wp\/v2\/tags?post=10815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}