As restaurants both big and small attempt to gain a competitive edge against the new normal of pandemic-driven market conditions, franchise executives are turning to new technologies and insights to stay ahead. In order to make informed decisions, you must look beyond basic macro and demographic metrics and fully understand local market conditions and consumer tastes. Utilizing a comprehensive foodservice market intelligence service such as Brizo can help you navigate the current landscape, identify new trends and opportunities, and make data-driven decisions to strategically expand your brand.
When it comes to evaluating market intelligence services for restaurants, most people focus solely on price and the level of scope and breadth of data being offered. While evaluating these key points is essential, there is far more than superficial information needed to capitalize on market opportunities. Here we’ll explore some of the features that Brizo offers that make it stand out and why understanding the market is so important for business success.
Sales Prospecting
In order to effectively identify and close sales opportunities, it is essential to gain an in-depth understanding of the local food service markets. Brizo’s market intelligence dashboard provides detailed, up-to-date information about regional restaurant and consumer trends, allowing sales teams to build highly targeted prospecting lists and increase sales conversions. With the ability to track regional trends in categories from ambiance to delivery options, sales teams can quickly hone in on key sales opportunities.
Marketing
The ability to quickly and accurately identify and create effective marketing campaigns is essential for scaling up any business. Brizo’s market intelligence dashboard provides comprehensive insights to allow executors to better understand foodservice consumers and create impactful marketing campaigns that help attract, convert, and close more leads. By tracking consumer preferences, menu items, ambiance, and other factors, businesses can more accurately target potential customers and tap into new and expanding demographics.
Find Kitchens & Expand Operations
Foodservice businesses are facing an ever-changing landscape in which to expand operations. It is essential to stay on top of local market demands when it comes to production innovation and business expansion. Utilizing Brizo’s market intelligence capabilities, franchise executives gain powerful insights into trends, opportunities, and resources to quickly and accurately scale up business operations.
Data Enrichment
Brizo provides a highly specific search function that makes decisions based on local market insights. By gaining detailed insights into regional foodservice markets, businesses can more accurately determine sales and marketing strategies, expansion opportunities, and potential new areas of business. Brizo’s data enrichment process allows you to expand your CRM, marketing automation, and analytics systems for more intelligent insights and more informed decisions.
Understanding the foodservice market is essential to succeeding in an ever-changing landscape. Brizo’s market intelligence services provide the tools and insights businesses need to stay on top of competition and capitalize on new opportunities. With a comprehensive view of consumer tastes, sales and marketing teams can confidently make decisions that lead to growth and increased success.
