The advent of the digitized era has made it easier for restaurants, cafes, and small food businesses to expand on their vegan and vegetarian offerings. Consumers, from health-conscious eaters to eco-friendly advocates, are increasingly demanding vegetarian food options and products. This shift in taste preferences has led to a rise in demand for plant-based proteins, such as quinoa, beets, tofu, tempeh, and various nuts, seeds, and legumes.
However, while vegetarian avenues are receiving more attention, restaurants, cafes, and food businesses are struggling to keep up with these changing trends. Issues arise when they are trying to understand the market better. Knowing what types of vegetarian dishes and food products people are interested in and how often guests are eating vegetarian cuisines has become a challenge. Thus, data providers are increasingly sought after to assist with these insights and guide businesses in their culinary decision-making processes.
Brizo, a foodservice market intelligence platform, is one of the key players that are helping to support restaurants, cafes, and food businesses. Through Brizo’s market analytics platform, businesses can gain access to its comprehensive data and insights on foodservice trends, menu data, restaurant tech coverage, competitive intelligence, and more. This gives them better insights on the market and a better sense of what vegetarian dishes they should be serving.
With the help of Brizo, restaurant technology providers can also provide support for sales prospecting, marketing, and research activities. Through the platform, providers can gain data-driven insights on the vegetarian trend and use them to better inform how they market their products and services to restaurants, cafes, and food businesses. They can also use the data to have more targeted selector contacts, kit source database, prospect and outreach lists, and more.
But it is not only about intelligence and the data. Restaurant technology providers can also provide support in terms of experience and expertise. With the data from Brizo, plus the right guidance to help restaurants with their decision-making, restaurant technology providers can be a valuable resource for restaurants.
Also, when it comes to growing their businesses, restaurant technology providers have a great responsibility of helping food businesses explore and understand growth opportunities in new areas. For example, the Brizo platform includes data on the trend of flexitarianism, which refers to the increasing number of people who partially adopt a vegetarian diet. With the data from Brizo, restaurant technology providers can help restaurateurs better understand the market and develop restaurant menus that satisfy the taste of flexitarians.
All these points prove that, when it comes to understanding and catering to the vegetarian trend, restaurant technology providers have plenty of potentials for growth and success. Through the support of intelligence solutions, such as Brizo’s platform, restaurant technology providers can play a pivotal role in helping food businesses make data-driven decisions when it comes to expanding on their vegetarian offerings.
