When evaluating account based analytics solutions for restaurants, many foodservice professionals do not consider the importance of market intelligence for sales and marketing success. However, food service industry insights can truly transform an organization’s ability to attract and convert leads, as well as to optimize operations and expand into new markets. Utilizing a powerful analytics platform such as Brizo for deeper data insights, restaurateurs can make more informed decisions, save time and resources, and maximize participation in the foodservice sector.
Sales Prospecting in the Foodservice Market
Sales prospecting is a key component of the foodservice industry. By collecting and analyzing data, foodservice professionals can better identify potential target markets and tailor the sales pitch accordingly. Using market insights such as menu analytics, tech coverage, and other valuable information, sales teams can refine their strategies and improve their target accuracy. Brizo provides restaurant analytics solutions that encompass sales, marketing and operations, helping to streamline the entire process of sales prospecting by providing real-time market intelligence data.
Marketing to the Foodservice Market
In the foodservice sector, marketing is essential for product visibility and brand recognition. With Brizo, restaurateurs can access data-driven insights to optimize their campaigns and ensure that their message resonates across the foodservice market. By taking advantage of richer data sets such as menu analytics, tech coverage, and other food & beverage market intelligence, brands can better capture the attention of their target audience and craft a successful marketing strategy.
Find Kitchens & Expand Operations
For new startups looking to expand into existing foodservice markets, finding a suitable kitchen space is one of the most important steps in the process. With foodservice market analytics, organizations can access crucial data such as kitchen availability and locations with market insights specific to the foodservice sector. Brizo provides over 130 data points that can be used to inform and optimize the expansion process for foodservice companies.
Data Enrichment
Foodservice market insights can also be useful for data enrichment. By taking advantage of comprehensive market intelligence, organizations can enhance their existing systems with accurate, complete data sets and make informed decisions with confidence. This level of data enrichment will allow businesses to gain a more holistic view of the foodservice market and enable them to optimize operations and target new prospects more accurately.
