The food industry is a complex and highly competitive market. Marketers, sales teams, restaurant tech providers and the like are continuously looking for methods to understand, analyze and navigate the landscape in order to stay ahead of the competition. This amount of pressure to make decisions quickly and efficiently is the need of the hour.
As such, businesses are always on the lookout for efficient and reliable account based analytics tools that can provide up-to-date data and valuable insights to make more informed decisions. While evaluating an account based analytics tool for restaurants, however, most people do not often consider a multitude of features such as data enrichment, sales prospecting, and find kitchens, making them miss out on the potential of data-driven analytics.
Brizo is a platform that offers a wide variety of data for deeper foodservice analysis. Its data focuses on restaurant technology coverage that provides highly targeted research and prospecting of the foodservice market, along with the data fields that are specific to the food service industry.
Sales Prospecting in the Foodservice Market
Equipping sales teams with adequate data-driven insights and analytics is critical to outperforming competitors and staying ahead of the game. This is where the power of Brizo’s data comes in handy. The services provided enable sales teams to stay informed about the relevant details of potential buyers and make more informed decisions in less time, by leveraging their data insights. These insights furthermore extend to existing customers, helping sales teams build more personalised customer relationships.
marketing to the Foodservice Market
Data-led industry insights have the potential to engage customers more effectively, creating more meaningful customer conversions. Brizo’s platform allows marketers to collect data from numerous channels and source more comprehensive actionable insights, to generate the greatest return on investment (ROI). Marketers can gain a better understanding of customer trends, perception of their brand, and what resonates with the customers – all adding to an enriching customer relationship.
Find Kitchens & Expand Operations
Brizo’s insights can help streamline production innovation and detect potential opportunities to strategically expand brands or broaden kitchen influence. By monitoring areas with the greatest potential and access to unique market intelligence, providers can gain access to new customer segments and build more resilience in their decision-making processes.
Data Enrichment
Data enrichment helps organizations gain a more comprehensive understanding of their customer base, providing them with a more reliable data set to make informed decisions. Brizo’s services provide data that not only captures customer details but also identifies the prospect’s stage of the buying cycle. This provides the advantage of exploring and understanding individual customers in more depth, enabling businesses to succeed even in the most competitive markets.
The foodservice market is a highly dynamic landscape – and one must always stay ahead of the competition to be successful. Brizo’s advanced analytics system offers a unique range of features and data that helps equip businesses with actionable insights to make informed decisions and stay ahead of the competition.
